Türkiye
National Accounts Supermarkets-Home Care
•Managed 600 merchandisers’ salary, benefits, performance, incentive system, route planning and resource allocation across channels. ( 3rd Party budget P&L Management) •Responsible perfect store inexecution for all categories and channels •Demonstrated exceptional communication skills to effectively liaise with both internal teams and external partners. Collaborated with cross-functional teams to share insights, coordinate promotions, and implement business strategies.
•Managed all nutrition activities at SiparişDirekt.com. Defining online campaigns and developing communication ways (telesales, sms, whatsapp, in app) which triggers to achieve goals of adoption and retention. •Owned all marketing assets like banners push/ in-app notifications inside of the platform. Creating and maintaining site search rule set based on best practices and creating specialized landing pages/banners for promotions, media campaigns, category page descriptions etc. •Analyzed sources of acquisition and ROI per channel to Fine Tune Marketing Strategy •Acquired customers; creating targeted, personalized messages for customers and set appropriate intervals for outreach. •Engaged with marketing automation tool for targeted & personalized content and building banners •Improved customer experience of use for Website and reduce cart abandonment rate by owning the product data management process and creating category product structure and hierarchy. •Lead virtual wallet project for B2B customer. •Supported field teams with sales collateral and design contents like demo videos to enhance sales team knowledge about B2B platform of Unilever, SiparişDirekt.com
• Planned and managed digital performances and strategies of marketing campaigns to promote HP products inside and outside of e-commerce websites. • Worked closely with e-commerce partner’s sales, marketing and category teams to create successful campaigns and increase the sales revenue and ROI of focus products. • Collaborated closely with sales teams to identify online strategy for each retail account. • Analyzed results to create insights and recommendations for further digital marketing activities. • Managed landing page development, ad creation, and content creations of HP products.
•Executed HP driven print marketing activities both ATL/BTL campaigns. •Developed and executed efficient media plans for core print products of HP. •Executed B2B marketing activities, events and lead generations. •Assisted country print marketing manager to launch the new printer “Neverstop Laser” •Collaborated with multiple agencies and vendors to be able to apply online and offline marketing activities efficiently. •Worked with in house data science team in line with the needs of CEMA (Central, European Middle East and Africa) countries. Supported them to reach their target audiences based on data availability on Adobe Audience Manager. •Worked with the regional marketing manager to set a new always on digital printer campaign for CEMA countries. Aligned with both countries and global agencies in terms of strategy and execution of the campaigns.
•Increased monthly engagement rate around 20% of TurkishWIN social media channels by leading the 8 members of social media team. •Analyzed and presented social media reports monthly. •Created new social media strategies to increase engagement rates and promote brand awareness. •Carried out social media campaign for the brand and preparing presentations about them to TurkishWIN Executive Team.
•Supported actively marketing team to create weekly social media calendar for the brand. •Maintained PR activities for Clinique’s products by considering brand’s target. •Assisted marketing team to launch new foundation of Clinique “Even Better Glow” in Turkish market.
•Managed carrying out the competition analysis by comparing the prices of various goods placed in non-tech categories(mom-baby,home&garden) among competitor’s website. •Prepared monthly report on sales tracking by analyzing at turnovers of goods and reported them to Category Managers. •Regulated daily deals in non-tech categories on GittiGidiyor main page by refocusing reports and collaborated with clients.