Aybike E.

About

Marketing & Communications professional with experience across luxury hospitality and lifestyle brands. I have worked on integrated marketing campaigns, brand positioning and partnership development, supporting brands in building strong visibility and meaningful connections with their audiences. My experience includes pre-opening marketing projects, agency management and experiential campaigns, with a focus on creating distinctive brand presence and engaging storytelling.

Experience

• Business Development Manager at Kolektif House
  Nov 2024 - Dec 2025 · 1 yr 2 mos

  • Identified and secured new business opportunities to drive revenue growth • Built and managed a strong client pipeline through strategic partnerships and networking • Developed tailored proposals and solutions for prospective clients to support deal conversion • Collaborated with marketing teams on campaigns supporting lead generation and brand visibility • Represented the company at industry events and client meetings to expand the business network

• Marketing Communication Manager at Atakule GYO A.Ş.
  Sep 2023 - Feb 2024 · 6 mos

  • Led integrated marketing campaigns across digital, social media and on-ground activations • Managed PR, influencer collaborations and community partnerships • Planned events and experiential activations to increase visitor engagement • Coordinated agencies and external partners to deliver marketing initiatives

• Marketing & Communications Manager at Address Hotel & Residences Istanbul - Emaar Hospitality Group at Address Hotels + Resorts
  Apr 2021 - Sep 2023 · 2 yrs 6 mos

  • Led pre-opening marketing strategy and launch campaigns for Address Istanbul • Managed PR, digital and creative agencies • Developed integrated marketing campaigns to build brand awareness in the Turkish luxury market

• Assistant Marketing Manager at W Hotels
  Apr 2019 - Apr 2021 · 2 yrs 1 mo

  • Executed marketing and PR campaigns supporting brand visibility • Managed agency relationships and marketing deliverables • Led social media content production and campaign planning • Supported events and experiential activations

• Cluster Assistant Marketing Manager at The Ritz-Carlton Hotel Company, L.L.C.
  Nov 2020 - Feb 2021 · 4 mos

  • Supported marketing and communications strategy across two luxury properties within the cluster • Coordinated integrated campaigns, PR activities and brand initiatives for both hotels • Managed relationships with PR, digital and creative agencies to ensure brand consistency • Led content production, social media planning and campaign execution across properties • Collaborated closely with sales and revenue teams to support commercial objectives