United Kingdom
Final-year International Development student at King's College London with a passion for social justice, sustainability, and creative entrepreneurship. Born in Lebanon, raised in Nigeria, and fluent in four languages, I bring a unique perspective shaped by a diverse background and global experiences. My curiosity and drive to experiment have fueled my journey into creativity, branding, and marketing, where I explore the intersection of psychology, perception, and design. In the past year, I’ve embarked on building Archif, a curated platform for buying and selling second-hand goods in Lebanon, combining sustainability with innovative business solutions. I’m passionate about exploring new ideas, challenging perspectives, and finding innovative ways to create impact through creativity and entrepreneurship.
Founder of Archif, one of Lebanon’s first online marketplaces for second-hand goods. Led the venture from concept to launch—conducting market research, developing the brand identity, hiring and managing a development team, and driving early growth through strategic marketing and partnerships. Passionate about creative problem-solving and purpose-driven branding.
Associate at King's Brand, a student-led marketing agency and subsidiary project of King's Business Club, the number one university business society in the UK.
Developed a comprehensive brand deck to establish a cohesive visual and messaging identity for the club. Oversaw and collaborated with photographers, edited visuals, and curated engaging photo and video content for social media platforms. Successfully managed the club's Instagram, growing its followers from 0 to 500 and building a vibrant online community to expand the club's reach.