Gothenburg, Västra Götaland County, Sweden
Hello there, glad to see you here! Welcome to my space, where you will get a chance to get a peek at my growth journey, what passions me, and how I can help you! A little bit about me: I am Moroccan by birth, and International by experience. Great communication transforms organizations, I've been part of making it happen across 9 markets and 1,200+ employees. I bring creative, goal-oriented strategies that bridge your business objectives through storytelling and data-driven insights. Whether training 50+ leaders, executing events for 500+ participants, or driving change initiatives, I deliver strategy with measurable impact. My compass: people unlock potential when truly connected, creativity and data together create magic, and daring to try new things. I want to help you create communication that doesn't just inform but inspires people to take action.
• Develop and execute the IM communication plan, and the IM narrative • Plan, coordinate, and moderate all communication platforms (e.g., livestreams, discussion panels, Q&As, Townhalls) ensuring employees are recognized and engaged with IM’s strategy, and employees are motivated and connected to the IM transformation milestones • Support large scale projects, across different countries: planning communication content, presentation material for different audiences, stakeholders mapping, change management map, press briefs. • Onboarding senior leaders and plant managers through tailored engagement plans
• Co-led 50+ hours of communication trainings and coaching for management and different stakeholders, across 10+ professions, on strategic comms, storytelling, media, listening, leadership. Achieving on average 85% satisfaction ratings • Planning, coordinating and moderating communication events, for 500+ participants (e.g., strategy launches, Top Management events, organizational livestreams) • Facilitating online sessions connecting a global communication network, to share best practices and learnings • Managed Linkedin content (copy, visuals & performance reports) for senior management, increasing and maintaining the engagement rate on an excellent level of over 3% • Championing Gen AI adoption across the organization: Developed and maintained three different GPTs for my teams’ internal use Engaged more than 10 colleagues in usage of AI for admin, communication workflows, and effective prompting, through close coaching, best practice sharing, webinars Supported the development of the Volvo AI guidelines for comms and marketing as part of a reference group • In parallel, serve as Communication Business Partner to the SVP of International Manufacturing org (IM) – around 1200 people, 9 different regions, managing strategic and executive communications, and supporting the transformation agenda
• Supported communication events (e.g., strategy launches, Top Management events, organizational livestreams): Planning, content, and studio operations. • Led the launch of various internal activities (VPS, Playground App): communication plan and execution, managing cross-functional stakeholders, creating promotional content for target audiences. • Supported day-to-day communication tasks: internal & external presentations, creative video creation, copywriting, social media, content calendar, communication coaching.
Developing graphic assets like SoMe templates, presentation decks, and logo design, to amplify the unique messaging of the WIT Venture Studio and systematize the content creation process.
• Generated the Content Creation SOP in line with Brand Guidelines. • Planned and executed content pieces that are focused on hitting the target social metrics objectives of a marketing campaign. • Measured KPIs (Audience Growth – FB, IG, LK), (Reach – IG, LK), (Engagement & Conversion – IG & LK). ACHIEVEMENTS: - Decreased content creation time by 30% per social post and increased the consistency and harmony of the brand ecosystem. - Increased audience reach by 200% and generated leads from content on LK. - Successfully achieved OKR success by 90%.
• Inspected online forums for immigrants in Sweden to extract key consumer needs and challenges. • End-to-end management of the content and social media portfolio. • Designed marketing material in various formats (video, text, pictures, animations) for B2C and B2B communications. ACHIEVEMENTS: - Compiled a large database of primary consumer pain points and a mailing list with up to 300 potential recipients. - Ensured 3 months of projected social posts, and increased publishing frequency from 1 post per month to 3 posts per week. - Successfully planned and executed all content operations on LinkedIn, Instagram, and Facebook.
- Assisted customers through Front desk reception. - Organized and covered Datasheets into digital copies. - Analyzed financial statements under the mentorship of accounting consultants.