Axel Augustinus

Operational Excellence | CX Consulting | IT & IS | Change Management

Netherlands

About

With over a decade of experience leading e-commerce transformations and operational excellence, I specialize in turning vision into measurable results. From driving a 140% revenue increase at Ask Phill to leading Easywalker’s transition into a D2C model, I deliver impactful outcomes by embracing innovation, data-driven insights, and team empowerment. My expertise lies in building high-performing teams, optimizing workflows, and fostering sustainable growth through digital transformation. Equipped with a cum laude MSc in Econometrics, I bring analytical precision to strategic decision-making, ensuring scalable success in fast-paced industries. Off the field, my success as a junior hockey coach has strengthened my leadership and mentorship capabilities, further enhancing my ability to inspire and motivate teams. I thrive at the intersection of strategy, collaboration, and results, and I am passionate about partnering with businesses to unlock their full potential in today’s dynamic digital landscape.

Experience

  • CX Director of Operational Development at valantic
    Jan 2025 - Present · 1 yr 7 mos

  • Founder at BALORE Consultancy
    Jun 2021 - Present · 5 yrs 2 mos

    BALORE Consultancy offers interim solutions in operational excellence & business transformation

  • valantic NL (Full-time · 2 yrs 7 mos)
    • Director of People, IT & Change (MT)
      Jan 2023 - Mar 2025 · 2 yrs 3 mos

      As the Director of People, IT & Change and member of the Management Team, I headed the People & IT teams of valantic Netherlands. - Acquired ISO27001 certification - Became Great Place To Work - Improved billability with 15-20 %-pts - Implemented new PSA software - Successfull migration from external to internal IT service provider - Improved talent management process, including job scorecards and learning journeys - Modernised employee contracts and secondary benefits - Margin optimization, while remaining stable, high eNPS

    • Director of Projects a.i.
      Sep 2022 - Jan 2023 · 5 mos

  • Operations Director a.i. (MT) at Ask Phill
    Jun 2021 - Jul 2022 · 1 yr 2 mos

    Ask Phill is a hyper-fast growing E-commerce agency with 50+ employees and yearly 3-digit growth numbers. As Operations Director and part of the MT, I led the development squads who are responsible for successful project delivery. I also built and managed the Data & Growth squad, offering data-driven, AI-fuelled e-commerce growth for our D2C clients. - 140% revenue growth in 2021 - Managed the Development- and Data & Growth Squads - HR & Recruitment, hired 30+ employees - Implementation of optimised operational workflows - Built scalable organisational structure with independent squads - Implemented new project management tooling - Grew our billability rates with 25% in 2021 - KPI management & reporting - Successfully transformed project managers into scrum product owners

  • Digital Officer at VLC & Partners
    Sep 2020 - Jun 2021 · 10 mos

    VLC & Partners is a top-market insurance intermediary for private wealth and businesses. As Digital Officer, reporting to the CEO, I was assigned to develop the company's digital strategy. As the 'gearbox' between business and IT, I managed the roadmap of digitisation projects - translating business needs into use cases and new projects. - Set up internal education program on digital innovation - Business development of innovative digital insurance products - Developed 'data-driven prospecting' engine that uses AI to score prospect customers - Built digital process blueprints: optimised process flows made ready for digitisation