Axel Reichert

President | Building Automation | Carrier | Data Centers & AI | ex Honeywell

Atlanta Metropolitan Area

About

Currently responsible for the Automated Logic, Abound and Nlyte businesses at Carrier Corporation, combining all Commercial HVAC controls and software offerings. 20+ years experience leading and empowering channel, product and strategic marketing teams towards profitable growth with a mindset of constant improvement and innovation. M&A integration expat experience in Germany. Specialties: New Product Introductions, Channel Ecosystems, GTM Models, Customer Journey, Sales Operations, Change Management, Business Leadership, Strategy, M&A, Team Development, Software & AI

Experience

  • Managing Director Carrier Software & Controls Solutions at Carrier HVAC
    Sep 2025 - Present · 11 mos

    Leading newly formed business group within Carrier with P&L responsibility for Automated Logic, Abound, Nlyte, Carrier Electronic Products and OEMCtrl businesses.

  • President at Automated Logic Corporation
    Aug 2023 - Present · 3 yrs

  • Honeywell (11 yrs 5 mos)
    • GM Smart Power
      Aug 2022 - Aug 2023 · 1 yr 1 mo

      Responsible for leading the Smart Power startup business for Honeywell Building Solutions, bringing microgrid control solutions and services to market.

    • GM Respiratory PPE
      May 2021 - Sep 2022 · 1 yr 5 mos

      Leading the global Respiratory PPE business for Honeywell, including full P&L responsibility for Industrial, Healthcare and Government verticals. Responsible for strategic planning, product management, supply chain effectiveness, engineering and commercial execution.

    • Sr Director Commercial Excellence
      Apr 2020 - May 2021 · 1 yr 2 mos

      Leading Commercial Excellence Operations for Honeywell's $6B Safety & Productivity Solutions business group. Responsible for deploying the annual growth plan strategy into actionable sales activities and maintaining a continuous playbook of common sales processes, commercial organizational structures, tools (CRM) and metrics. Champion the enablement of go-to-market models, sales and channel structures across the businesses. Creating and executing a rigorous sales operations process management operating system.

  • Director, Marketing at Dichtomatik Americas (Freudenberg Group)
    Nov 2010 - Mar 2012 · 1 yr 5 mos

    Responsible to lead team of Marketing professionals in all aspects of Product Management, Marketing Communications and Channel Management for Americas (US, Canada, Mexico and Brazil). Strategic focus on aligning organization and sales capabilities with target segments as well as implementing strategic value pricing initiatives across distribution channels.

  • Honeywell (8 yrs 4 mos)
    • Sr. Channel Marketing Manager
      Jan 2008 - Oct 2010 · 2 yrs 10 mos

      Lead Combustion business OEM and Aftermarket Channel Marketing Organization (<$200M) towards sustainable profitable growth with a focus on New Product Introductions, VOC driven Segmentation and Communications. Managed and developed team of up to five Marketing Professionals.

    • Marketing Manager, Global Strategic Accounts
      Jan 2006 - Jan 2008 · 2 yrs 1 mo

      Developed and coordinated go-to-market strategies for several Honeywell automation control business units in regards to global customers and projects of strategic interest to the corporation (2010 Winter Olympics, Shanghai Metro System, Homeland Security, etc.)

    • Marketing Manager, Education
      Jun 2004 - Jan 2006 · 1 yr 8 mos

      Managed all marketing efforts for K-12 and Higher Education customers for commercial controls and energy performance contracting, including messaging, collateral development and tradeshow participation.