Axel Graeser

Commercial Excellence Leader

Roskilde, Region Zealand, Denmark

About

Currently building the ComEx function for Rockwool Nordics from the ground up. A background in commercial, with extensive experience in new business development, account management, partnerships, sales operations and marketing. I try to lead with honesty, humility and humour - and always walk the walk. Focus: commercial leadership, B2B sales, Sales VP, business strategy, sales management, revenue growth, new business development, sales, sales operations.

Experience

  • Nordics Commercial Excellence Manager at ROCKWOOL Group
    Jul 2026 - Present · 5 mos

  • Autoflows (2 yrs 3 mos)
    • Senior Commercial Manager - UKI
      Aug 2025 - Jun 2026 · 11 mos

      Was tasked with opening the UKI market - no customers or brand recognition, and a product-market fit that needed to be tailored. Now a seven figure ARR book of business. GTM strategy and product-market fit for UK, Ireland and APAC End-to-end commercial engine responsibility for UKI (lead gen to management reporting) Marketing strategy and execution: events, case studies, webinars, paid spend, ABM, etc. Sales strategy and execution: new biz, account management, upsell and expansion Partnership channel responsible 🏆Target attainment between 125% and 200% 🏆Increased win-rate to 50% 🏆Doubled the ACV

    • Commercial Manager - UKI
      Apr 2024 - Aug 2025 · 1 yr 5 mos

  • CO2HERO (10 mos)
    • Commercial Lead
      Nov 2023 - Apr 2024 · 6 mos

      CO2HERO — helping enterprises drive employee engagement in sustainability. Accounts acquired and managed: Bayer, Saint Gobain, DSV, Macquarie, Yeti, etc.

    • Enterprise Sales Manager
      Jul 2023 - Nov 2023 · 5 mos

      Pains the CO2HERO app solves for our global clients.

  • Green Friday (1 yr 8 mos)
    • Commercial Lead
      Jun 2022 - Jul 2023 · 1 yr 2 mos

      Green Friday is an e-commerce consultancy and event platform for retail brands. 🏆 Promotion from BDM to Head of Sales 🏆 Six figure ($) revenue in opening quarter - 140% attainment 🏆 Grew TCV 27% YoY Example of some brands acquired and managed: RM Williams, SodaStream, Camilla, Frank Green, The Body Shop, Polestar, Sukin, Modibodi, etc.

    • Business Development Manager
      Dec 2021 - Jun 2022 · 7 mos

      Contract Negotiation · Management · Sales & Marketing · Cold Calling · Sales Operations

  • Relocation at Career break
    Oct 2021 - Dec 2021 · 3 mos

    Relocated from Copenhagen (DK) to Sydney (AU).