Stockholm, Stockholm County, Sweden
Passionate and results-driven sales leader with a strong international mindset and a proven track record in growing tech and franchise-driven businesses across multiple markets. Currently heading global sales at a high-growth SaaS-style scaleup, driving expansion across 13 countries and overseeing a team of 15+ sales professionals. My experience spans B2B sales, franchise development, account management, team leadership, and market entry strategies — all with a hands-on approach and a clear focus on execution and scalability. With a background in international business and marketing, I thrive in dynamic environments where I can bridge strategic thinking with operational impact. Especially motivated by building from the ground up, developing high-performing teams, and shaping go-to-market strategies that align with local needs while scaling globally. I enjoy collaborating across cultures, building strong relationships with partners, and constantly looking for ways to improve both processes and performance.
Currently leading global sales at KAYAKOMAT, a franchise-based, self-service kayak rental concept operating in 13 markets. I oversee international expansion, sales operations, and a growing team of 15+ full-time sales professionals and interns. My role includes shaping the global sales strategy, securing franchise partners, adapting the model to local markets, and driving consistent year-over-year growth. I’m also involved in negotiating with financial institutions, representing the company at global events, and managing key partner relationships as we continue scaling across Europe and North America.
Joined early to help launch the KAYAKOMAT concept and quickly took on responsibility for leading sales in Sweden. I helped shape the initial business model, improved the customer investment offering, and built core systems such as CRM and digital contracts. I was closely involved in the product’s early development, working across hardware and software to bring the first stations to market.
Currently leading global sales at KAYAKOMAT, a franchise-based, self-service kayak rental concept operating in 13 markets. I oversee international expansion, sales operations, and a growing team of 15+ full-time sales professionals and interns. My role includes shaping the global sales strategy, securing franchise partners, adapting the model to local markets, and driving consistent year-over-year growth. I’m also involved in negotiating with financial institutions, representing the company at global events, and managing key partner relationships as we continue scaling across Europe and North America.
Joined early to help launch the KAYAKOMAT concept and quickly took on responsibility for leading sales in Sweden. I helped shape the initial business model, improved the customer investment offering, and built core systems such as CRM and digital contracts. I was closely involved in the product’s early development, working across hardware and software to bring the first stations to market.
Involved in various aspects of running our family-owned tourism business, located in the heart of the Dalsland countryside. My work spans seasonal operations, guest services, booking coordination, and hospitality management. I’ve contributed to improving the overall guest experience, digital presence, and day-to-day logistics — helping to attract visitors through nature, recreation, and local culture. This hands-on role has strengthened my understanding of small business operations, tourism marketing, and customer satisfaction in a high-expectation environment.
Worked with Nordic enterprise clients in the cybersecurity space, introducing Silobreaker’s threat intelligence platform to senior stakeholders. Focused on outbound sales and prospecting, I regularly led the team in meetings booked and developed a strong understanding of the region’s security landscape and customer needs.
Worked as part of a high-impact campaign team supporting the launch of IQOS in Sweden. I was involved in field marketing, sales activation, and customer engagement during a large-scale summer tour. The role combined event execution, brand promotion, and direct consumer interaction — helping to drive awareness and adoption of a new product in a regulated and competitive space. I gained valuable experience in campaign strategy, customer education, and live event operations.