San Francisco, California, United States
I have a passion for simple, human language on the web and in software interfaces.
Came in as Glean's first content designer to establish a practice and to set up tooling and systems to scale content design: because there's only so much one person can do. Built out the practice foundations (voice and tone, naming systems, UX writing frameworks), then built the tooling to make it all move faster and go further. Hired another content designer before I left, and by then, content design's fingerprints were pretty much everywhere.
As the senior-most IC on the Teams content design team, I ensured consistency and quality in Copilot, Microsoft’s generative AI product. I contributed to high-impact features like Team Copilot and the developer experience, documented content design patterns for cross-team alignment, and trained stakeholders on content design tools like Writer, and frameworks for deploying voice and tone. My position was eliminated through a layoff due to shifting corporate priorities.
I returned to IC work at an autonomous vehicle rideshare company, designing engaging projects like in-car conversational chatbots, trivia, and branded car names using LLMs. I led the terminology program and helped develop a design system. My entire team was eliminated due to major budget cuts.
I built and led a team of talented content designers at Adobe Design, Adobe's centralized product design team. We embed on product teams to design language experiences, create central content strategies and standards, and manage voice, tone, terminology, and informational architecture for our software. I developed a terminology practice, led holistic onboarding strategies, and transitioned Adobe to cloud documents. I also shaped content design approaches for emerging generative AI products. I left to return to IC work and focus on my craft.
I founded a UX content design practice and built a team of content designers within Adobe Design, Adobe's centralized design organization.
As part of a world-class content strategy team, I shared the responsibility for setting the voice, tone and language for Facebook and its apps, used by almost 2 billion people worldwide. As the content strategist for the Facebook Search team, I was responsible for pioneering language for Facebook’s post search interfaces, used more than 90 million times per day. Created messaging and on-boarding materials for new post searchers (+36 million over 2 weeks). Tested and validated dozens of messages and calls-to-action to optimize CTR and build understanding.