Andrew Davidson

Executive Go-to-Marketing and Revenue Operations Consultant and Coach

Washington DC-Baltimore Area

About

Build sustainable revenue through customer-centric solutions for financial services firms. - Created vertical go-to-market sales motion for two enterprise software firms - Driven investment in over a dozen new solutions targeting banks and insurance companies - Built and expanded three P&Ls for new lines of business Key Competencies - Business Development - Sales Strategy & Operations - New Solution Development - Partnerships & Alliances - Brand, Product & Channel Strategy - Customer Success

Experience

  • Founder at A Davidson and Associates
    May 2024 - Present · 2 yrs 3 mos

    Executive Consultant and Coach specializing in Go-to-Market Strategy.

  • Senior Client Partner at Korn Ferry
    Jan 2023 - Jun 2024 · 1 yr 6 mos

    Sales and Services Effectiveness Partner for Financial Services in Korn Ferry's Advisory Consulting Business.

  • Global Head, Financial Services Go to Market at Workday
    May 2019 - Jan 2023 · 3 yrs 9 mos

    Sales Strategy & Operations leader for largest vertical of $4.7B enterprise SaaS firm. Recruited to establish market credibility and capabilities to drive growth from new solutions for Banks, Insurance, and Investment Management firms. - Developed and executed the global governance and operating model for industry sales and cross-functional go-to-market to capture 23% increase in sales efficiency and outpace company's revenue growth - Serve as sponsor to accelerate deal progress and increase win rates for over 20 strategic client pursuits annually - Created solutions-based sales plays in banking, increasing pipeline over 20% in first two quarters; Expanded usage of predictive modeling to drive pipeline efficiency and targeting - Foster relationships with global consultancies and technology partners to strengthen brand position and secure investment commitments - Forged first partnership with American Bankers Association; Expanded relationships with major technology analyst firms to deepen credibility and awareness of solutions

  • Sales Strategy Leader, Financial Services at Anaplan
    Dec 2017 - Apr 2019 · 1 yr 5 mos

    Global Leader for high growth $300MM enterprise planning and modeling platform. Recruited to establish industry-based selling model and solution development targeting Banks, Insurance, and Investment Management firms. - Established first industry sales organization, increasing win rates - Refocused demand generation to higher revenue, faster sales cycle solutions. Drove new banking solution adding $11M in pipeline - Served as sponsor for pursuits of Tier 1 banks across NY, London & Zurich - Drove targeted industry marketing messaging and company alignment. Served as industry facing thought leader at public events and conferences - Forged relationships with financial services leaders of Big Four consultancies, resulting in investment commitments for eight new partner solutions

  • Salesforce (Full-time · 4 yrs 3 mos)
    • Global Growth Leader - Financial Services
      Feb 2017 - Dec 2017 · 11 mos

      Portfolio specialist to accelerate growth in excess of $1B with financial services customers. - Created client onboarding solution for institutional banking and asset management to streamline compliance, increase revenue, and improve customer experience - Created and managed new "tiger team" customer treatment program to exceed $85M in revenue growth with top 40 financial services customers - Established first industry focused technology alliance program creating a pipeline of over 20 new partner prospects - Led market development for Open Banking and Data Agility Layer solutions to address new regulatory and competitive needs for retail and commercial banks

    • Global Leader, Financial Services Customer Innovation
      Oct 2013 - Feb 2017 · 3 yrs 5 mos

      Recruited for business development and opportunity expansion. Facilitated digital transformation strategy for large financial services firms. - Developed banking, wealth, and capital markets digital transformation for Tier 1 European bank. - Developed mobile sales transformation strategy, initiated pilot development for 400 person B2B payments sales team - Led customer onboarding strategy to improve compliance, banker, and customer experience