Jeddah, Makkah, Saudi Arabia
With over 11 years of experience, I specialize in real estate investment and development, leveraging expertise in financial modeling, real estate valuation, and financing to contribute to large-scale mixed-use projects. As the Investment Manager at Knowledge Economic City, I play a key role in portfolio management, strategic coordination, and cashflow planning for one of Saudi Arabia's leading urban development projects. My mission is to support the creation of sustainable, integrated lifestyle destinations by aligning investments with strategic objectives. I have previously managed large-scale hospitality and retail projects at Rua Al Madinah Holding, with a focus on leasing strategy, operator selection, and commercial contracting. My approach is grounded in ethical investment principles and a commitment to creating value through innovation and collaboration.
❖ Knowledge Economic City (KEC) is an award-winning master developer and publicly listed Saudi joint-stock company shaping a modern, globally connected Madinah through integrated lifestyle destinations within the Haram boundary. A premier and largest mixed-use project and real estate developer in Al Madinah Al Munawwarah, boasting a strategic land bank of over 6.8 square kilometers. It serves as the region’s leader in large-scale mixed-use developments, seamlessly integrating world-class residential, commercial, and hospitality sectors into a single urban ecosystem. ❖ Roles & Responsibilities: ❖ Investment Department: •Financial Modeling •Real Estate Valuation •Real Estate Investing and Financing ❖ Asset Management: •Urban and Master planning • Hotel Management Agreements (HMA) • Leasing Strategy & Agreements (Retail, F&B) • Transit Oriented Development (TOD) • Bus Rapid-Transportation (BRT) ❖ Business Development & Strategic Partnerships: • Public-Private Partnerships (PPP)
❖ The association aims to restore homes for the most needy families in Madinah, by providing a better residential environment. • Investment & Resources Development committee member • Marketing & Communication committee member
❖ Rua Al Madinah is a prominent real estate development company, renowned for overseeing one of the largest hospitality project that spans an impressive 1.5 square kilometers of land and is part of the Kingdom of Saudi Arabia’s Public Investment Fund (PIF) portfolio, which is the Kingdom’s sovereign fund. ❖ Roles & responsibilities: • Islamic Civilization Village (ICV) • Museum management & Crowd management • Edutainment, Retail, F&B: Leasing and Retail strategy • Masterplanning supervision • Hospitality management • Project Cost Estimation & Budgeting • Commercial Contracting • RFI, RFP, RFQ
❖ SEDCO Capital is a subsidiary of prominent Real Estate player in the region and the largest REIT portfolio in the Kingdom, and a global asset management firm that pioneered Prudent Ethical Investing (PEI), a world-class approach that integrates Shariah-compliant principles with ethical investing. In 2014, SEDCO Capital became the first asset manager to sign the United Nations’ Principles for Responsible Investment (UNPRI). ❖ Roles & responsibilities: • Implemented data analytics to find clients’ risk tolerance and investment appetite based on one-to-one interviews and questionnaire, to understand the type of Investments that are suitable to the market conditions. • Expanded the regional network and clients book through diversified multiple channels and networks. • Constructed personal plan to target multiple investor niche tailored to their short-term and long-term strategy. • Seconded for Corporate Finance Department as I hold CME5 Corporate Finance certificate.
❖ Simah is the first Saudi Credit Rating Agency (CRA) established in 2002 and operated in 2004. ❖ Roles & responsibilities: • Inaugurated the Saudi National Trade Repository (NTR) platform. • Overseeing transaction activity among participants in the OTC derivatives market by coordinating with the Treasury departments of all Saudi banks.