London Area, United Kingdom
Experienced Graphic Designer with a demonstrated history of working in the food & beverages industry. Skilled in Photography, Videography, User Interface Design, Adobe Photoshop, and Adobe Illustrator. Strong arts and design professional with a Bachelor of Science focused in media technology from ICAT design and media college.
Redesigned online store layouts increased user engagement by 40% and sales by 25%. Created persuasive sales pages and landing pages, boosting conversions by 25%. Managed project timelines and workflows, ensuring the timely delivery of 40+ landing pages. Created detailed wireframes and prototypes for digital interfaces, enabling seamless user navigation. Utilised InDesign automation techniques to streamline design processes, saving 100+ hours per project.
Directed branding, packaging, and digital marketing projects, achieving a 30% increase in online sales. Collaborated with marketing, sales, and product development teams to create cohesive campaigns emphasising sustainability, freshness, and ethical sourcing of seafood products. Conducted market research and competitive analysis to inform creative strategies.
Conducted in-depth research on industry trends and user behaviour to guide design strategies. Rebranding, designing banners and promotional materials for social media, and increasing engagement by 80%.