Bengaluru, Karnataka, India
Marketing and Growth Leader with 7+ years of experience scaling ROI-positive engines for India’s largest consumer brands. I specialize in bridging the gap between Product, Engineering, and Marketing to drive multi-crore customer acquisition and sustainable business impact. Currently, as Head of Performance and Media at Jupiter Money, I’ve focused on vertical growth and MarTech innovation, achieving a 30-50% MoM increase in key business lines while reducing CAC through AI-driven optimization and advanced 1P audience targeting. Previously I worked at Flipkart for 5 years, spearheading ₹1,000 Cr+ in marketing spend, delivering consistent ROI from both new customer acquisition and remarketing. I have scaled Shopsy MAUs by 5X and achieved 450M+ app installs by leveraging Marketing Tech innovations, creative automation and event-driven audience targeting. Core Competencies: Performance Marketing: Google Ads (UAC/App Campaigns), Meta Ads (Adv+), DV360, Programmatic Advertising, Remarketing, App Campaign Strategy MarTech and Analytics: AppsFlyer, iOS SKAN Implementation, Firebase GA4, Branch, Event & Audience Signals, A/B Testing, SQL for Data Analysis Growth and Strategy: User Acquisition, CAC Optimization, Funnel Optimization & Activation, Go-to-Market (GTM) Planning, Customer Segmentation (RFM-based) Product and Tech: Product Collaboration, Technical Marketing Implementation, Deep-linking, Feed Optimization, Creative Automation (Smartly) Strategic Leadership: Cross-functional Alignment, Team Management, Strategic Planning, Stakeholder Management, Communication (Business to Technical), Budget Management (₹1,000 Cr+ cumulative)
In my role, I drove significant business growth, marketing efficiency, and MarTech innovation across acquisition, performance, and branding channels. Business Impact: - Delivered strong MoM growth with a 30% uplift in Credit Card acquisitions and a 50% increase in Savings Accounts opened during JAS 2025. - By adopting Advantage+ and UAC campaigns, reducing audience overlap, and improving creative effectiveness, I achieved a 40% reduction in Credit Card CAC, improving overall acquisition profitability. Marketing Tech Innovation: - Led key technology upgrades that enabled ₹2 Cr in cost savings and improved cross-platform reporting accuracy, bringing discrepancies down from 80% to just 3%. - Leveraging AppsFlyer SKAN setup, I executed a high-performing iOS strategy that increased iOS share from 20% to 30%, resulting in a 1.5x jump in card acquisitions from iOS users. - Improved credit limit approval rates by 500 bps by refining event signalling for performance campaigns, thereby enhancing user quality and downstream revenue potential. Brand & Awareness: I strengthened the brand’s digital footprint by delivering ~90M impressions and 8M reach among high-intent (~750+ CIBIL score) audiences via DV360, OTT platforms, Amazon, and Jio RCS - boosting both visibility and upper-funnel engagement.