Mumbai, Maharashtra, India
With over 10 + years of progressive experience in the online retail and e-commerce industry, I am a passionate and results oriented E-commerce Head at Reliance Brands Limited, one of India's leading luxury fashion houses. My current role involves driving sales and enhancing branding for Superdry on AJIO, D2C Website and Q-com. I have functional expertise in various aspects of e-commerce, such as digital marketing, omnichannel retail operations, brand management, inventory and forecasting, assortment planning, product development, supply chain management, profit optimization, planning and promotion, site merchandising, and seller acquisition. I am proficient in using tools such as Omniture, Tableau, JIRA, Business Intelligence, and MySQL Workbench to analyze and interpret data and optimize performance. I am also a certified professional in the fundamentals of digital marketing, content marketing, and Google Analytics. My mission is to deliver tailored solutions that maximize profitability and drive sustainable business growth for my clients and partners. I am also a freelance business consultant, offering my e-commerce expertise and insights to help businesses thrive in the ever-evolving e-commerce landscape. I have a detailed understanding of the government-initiated project called ONDC, and I am open to new projects and collaborations in this domain.
Experienced freelance eCommerce consultant specializing in driving online business growth. -Offering a proven track record of success in optimizing digital strategies, increasing sales, and enhancing customer experiences. -Skilled in identifying market trends, implementing effective marketing campaigns, and optimizing website performance. -Committed to delivering tailored solutions that maximize profitability and drive sustainable business growth for clients. - Detailed understanding of government initiate project called ONDC. -Open to new projects and collaborations to help businesses thrive in the ever-evolving eCommerce landscape.
• Heading the P&L of External E-Commerce business for House of Anita Dongre brands i.e. AND & Global Desi. • Boosted sales and brand awareness for the brands across online platforms like Myntra, AJIO, Flipkart, Amazon etc. • Led a team of 4 members with an annual revenue of INR 150 Crores • Successfully leveraged diverse online channels (SOR, Marketplace, Omni-channel, and Outright) to drive sales and enhance brand recognition for partner platforms. • Negotiated vendor terms of trade (TOT), secured support for marketing campaigns and converted Joint Business Plans, taking ownership of the Retail P&L for the brands.
• Managed inventory effectively by implementing stock replenishment strategies for both the D2C site and partners. • Collaborated with partners to create AOPs, JBPs and digital marketing plans to secure marketing resources like on-site visibility and influencer marketing. • Planned and executed inventory strategies for major sales events to ensure availability of top-selling products. • Oversaw daily operations by collaborating with internal teams (logistics, finance, marketing) for smooth functioning. • Tracking, managing, and driving traffic across paid and unpaid channels, analysing funnels and taking corrective actions for the brand. • Established an Omni-channel presence for brands across multiple platforms, connecting over 100 stores with real-time inventory. • Created strategic markdown structures for different channels to meet sales targets and track return on investment.
• Responsible for driving business growth for House of Nykaa brands (NYKD, Twenty Dresses, Mondano, RSVP) • Represented Lingerie, Sleepwear, and Athleisure across Nykaa platforms. • Represented top brands like Puma, Jockey, Van Heusen, Enamor, and more • Generated 2 Cr revenue in span of 1.5 years from brands through website marketing properties • Identified and launched Sleepwear, Shapewear, Swimwear, Thermal wear, and Lingerie Essentials • Planned and implemented brand campaigns across various platforms, ensured content reflected monthly/seasonal promotions and overall marketing strategy • Planned inventory for mega-events (Pink Friday, Hot Pink, LOL sale) to ensure top-selling SKUs were available • Evaluated user experience across channels and touchpoints through web analytics
• Increased sales and brand awareness by collaborating with leading online partners (Myntra, Jabong, AJIO etc.) to drive sales and strengthen brand presence. • Led the D2C website, coordinated with various departments (Marketing, Warehouse, Design, Tech) to ensure smooth operations. • Optimized inventory levels for peak seasons (BBD, EORS, Festivals) to guarantee availability of top-selling items. • Developed comprehensive marketing plans for new season launches across channels and the D2C site. Created sales plans for older merchandise, considering inventory constraints and partner needs. • Established Globus's presence on platforms like Tata CLiQ and Fynd through Omni-channel, connecting 40 stores and 10 lakhs real-time inventory across India. • Monitored account reconciliation and ensured timely payment disbursement to vendors and channels. • Implemented process improvements to streamline warehouse operations, reducing dispatch TAT, fulfillment times, and return-to-origin rates. • Revamped the D2C website and mobile app with new features to improve customer experience. • Implemented SAP system for D2C and e-commerce, streamlining operations and enhancing efficiency • Collaborated with agencies to manage D2C website performance marketing campaigns and social media promotions