Bengaluru, Karnataka, India
As an Associate Director of Brand and Product Marketing at FloBiz, I lead the strategy and execution of campaigns that drive brand awareness, revenue, adoption, and retention for the company's products and services. FloBiz is a leading startup that provides digital solutions for small and medium businesses in India. With over 7 years of experience in brand marketing, I have developed and honed skills in social media marketing, events, BTL activations, copywriting, branding, content management, PR, media buying, competitor scanning, agency management, and vendor management. I have also managed a team of creative and instructional writers, designers, bloggers, and influencers, enabling them to deliver high-quality and engaging content for our target audience. Some of my notable achievements include launching and scaling FloBiz's flagship product, myBillbook, which is a billing and accounting software for small business of India, reaching over 10 million users within a year; creating and executing an integrated marketing plan for FloBiz's rebranding and positioning, resulting in a 50% increase in brand recall and a 40% increase in website traffic; and partnering with various industry associations, media outlets, and influencers to amplify FloBiz's brand visibility and credibility in the market. I am passionate about creating and delivering impactful and innovative marketing solutions that solve real problems for our customers and stakeholders. I am always eager to learn new skills and explore new opportunities that challenge and grow me as a marketing professional.
Brand collaterals: Coordinating with the Advertising Agency / internal design team with requirements. Releases: Coordinating the space booking and release of monthly ads with Media Team. Events: Formulating and managing the events calendar and coordinating with external and internal teams for event management. Social Media Calendar: Coordinating with social media team on the creation and execution of the social media calendar. Content calendar: Planning the content calendar, finalising topic, creating relevant content and driving traffic (with regular monitoring for rectifications if any). New Content Formats: Identifying new formats / rehashing existing ones, to avoid fatigue in consumption – advertorials / interviews / tips / videos etc. PR: keeping a look out on PR opportunities which can be explored, events / seminars for speaker opportunities. Direct Marketing Traffic: Ensuring all efforts in marketing are positively contributing to growth in traffic. Timely monitoring, addressing bottlenecks and rectifying issues. Competitor Scanning: Regular scanning of media for competitor announcements, product launches, campaigns, etc and keeping the team informed of developments. QC: Ensuring that every piece of brand communication is in line with RoofandFloor’s overall vision to be the trusted partner in a customer’s home-buying journey, and does not hamper or work against the brand values.
Agency management: Onboarding of agencies. Briefing them on Brand, language, target audience and mission. Spoc for Creative and PR agency. Campaign Management: creating, managing and analyzing online (social media) and offline campaigns. Media Buying: Liaising with various media agencies/houses to carry out ads/ interviews/articles. Events: Planning and execution of events for brand exposure. Identifying opportunities to associate with national/international events to grow network and business. Channel partner management: Identifying and building channel partner/ dealers / distribution network and identifying marketing opportunities with them to drive sales. Content marketing management: Assisting in creating and publishing materials online to stimulate customer’s interest in products, to drive traffic to website and to reach out to more people. Vendor Management: Onboarding vendors, creating a road map, ensuring milestones are achieved on time.