Avery Mills

Founder of Blue Isle Swimwear

Tampa, Florida, United States

About

As a PR and marketing professional with a passion for storytelling and creative brand positioning, I thrive on crafting compelling narratives that connect brands with their audiences in meaningful ways. Whether it's securing top-tier media coverage, building strong media/influencer relationships, or developing strategic campaigns, I love finding innovative ways to elevate brand visibility and engagement. With experience across hospitality, tourism, CPG, and economic development, I bring a results-driven approach to every project, ensuring each story resonates and delivers impact. As an Account Coordinator at Lou Hammond Group, I specialize in in media relations, content creation, and strategic communications for clients across various industries. Skilled in crafting compelling pitches, managing press outreach, and executing integrated media campaigns. Passionate about storytelling, brand positioning, and building strong media and influencer relationships to drive impactful results.

Experience

  • Founder / CEO at Blue Isle Swimwear
    Jul 2025 - Present · 1 yr

  • Public Relations Account Coordinator at Lou Hammond Group
    Jun 2024 - Jul 2025 · 1 yr 2 mos

  • Public Relations Intern at The Zimmerman Agency
    Aug 2023 - Dec 2023 · 5 mos

  • Kappa Delta Sorority (Tallahassee, Florida, United States)
    • Recruitment Director
      Nov 2022 - Oct 2023 · 1 yr

    • Director of Social Media and Marketing
      Nov 2021 - Oct 2022 · 1 yr

    • Assistant VP Public Relations
      Nov 2020 - Oct 2021 · 1 yr

  • Marketing Intern at Wolf Hospitality Group
    Sep 2021 - Sep 2022 · 1 yr 1 mo