Greater Paris Metropolitan Region
Consultant in Strategy, Transformation and Management.
Define strategies across countries and develop Growth opportunities (E-commerce, Health & Wellness...) to drive sustainable and profitable growth. Transform the organization, including business divesture. Scope : 7 countries (FR, BE, NL, SP, PT, IT, GR) and 3 categories (Biscuit, Chocolate and Gum&Candy) Management : 8 senior roles , team of 250, 2000+ in total
Transform the organization by succeeding in divesting Coffee acctivity and building a new performing business model Scope : FR/BE/NL on Sales, Marketing, HR, Corporate Affairs, Legal, Finance Management : 70 people
Build the new Mondelez SNACKING strategy after the spin-off of Kraft activities Scope : EUROPE - 6 categories (Coffee/Chocolate/Biscuit/Cheese/Candy/Chewing-Gum) Management : 50 people
Lead european strategy and restructure industrial Biscuits network Scope : Europe (16 countries) Main brands : Oreo, Milka, Côte d'Or, Mikado, Granola, Prince Management : 100 people in Mkg & R&D ; Main advertising agencies (BETC, DRAFT, PUBLICIS, Y&R)
Accelerate growth and win in White spaces. Management of Joint-Venture in charge of MIKADO in Europe (former LU&GLICO JV) : P&L, relationships with Japanese partners (GLICO), innovation funnel, advertising model between mature/non mature countries, launch in UK... Management of distribution contract in Germany (Griesson) Develop the strategy to conquer the under exploited child target Scope : Europe (16 countries) & management of local marketing teams and R&D (70 people)
In charge of Strategy and Chocolate Business - Scope : France - Main brands : Milka, Côte d'Or, Suchard, Toblerone... Management of 20 people Turnover of 300M€+ Member of French Executive Board, member of Worldwide MILKA Equity Board (Western Europe rep.)