Perth, Western Australia, Australia
I am a researcher and educator in the Marketing Department at the University of Western Australia, with research interests spanning consumer behaviour, services marketing, and social media marketing. My work focuses on underrepresented market actors and the higher education service market—areas that deeply align with my personal values. My research has been published in leading journals, such as the Journal of Service Theory and Practice, among others. In teaching, I coordinate and teach courses including Consumer Behaviour, Marketing Research, and Marketing Management (2026), incorporating client-integrated projects (CIPs) that provide students with hands-on experience. Since 2023, I have collaborated with both commercial organisations and social enterprises as CIP partners. My commitment to impactful and engaging learning has been recognised through several honours, including the Learning and Teaching Excellence Grant (2023), the Business School Excellence in Teaching Award (2023; 2025), the Teaching with Impact Award (2024), and the UWA Awards for Excellence & Innovation in Learning & Teaching (2025).