Alicia Victoria Palacios Thomas

Responsable de Marketing en Frutality | Impulsando el crecimiento B2B y conectando marcas con soluciones saludables en Madrid y Barcelona 🥑✨

Spain

About

Strategic professional with a foundation in Marketing, Communication, and a passion for the AI-driven landscape. Adept at cross-functional leadership, competitive positioning, and executing end-to-end GTM plans. Native-level fluency in Spanish and English. I believe in the power of collaboration, and I'm energized by working alongside fantastic teams of professional and committed individuals. Together, we can transform data insights into captivating stories that achieve real business objectives.

Experience

  • Marketing Manager at Frutality
    Jun 2026 - Present · 2 mos

    Passionate about strategic marketing and business development within the B2B sector. As Marketing Manager at Frutality, my mission is to design and implement strategies that connect our value proposition with corporate clients looking to transform their workplaces through health and sustainability. Currently, I am focused on scaling our brand presence across key markets in Madrid and Barcelona, leading digital marketing initiatives, optimizing acquisition channels, and empowering the sales team through smart prospecting tools.

  • Digital Marketing Specialist | Content SEO & Video at Freelancer.com
    Oct 2024 - Jun 2026 · 1 yr 9 mos

    I am a Senior Level Freelance Digital Marketing Specialist focused on driving measurable organic growth and conversions for high-potential businesses. My expertise lies in crafting a unified strategy across SEO, high-converting Content, and engaging Video. Whether you're a B2B SaaS platform, a rapidly growing E-commerce brand, a mission-driven Organic Product Company, or an Agency needing specialized support, I can build and execute the plan to turn qualified traffic into valuable outcomes.

  • Digital Marketing Manager | Products, Content & SEO | E-commerce Lead at ZKTeco Europe
    Nov 2018 - Oct 2024 · 6 yrs

    I drive brand visibility and engagement through strategic digital marketing, content planning, SEO and SEM. I lead and mentor a team in content planning and execution, ensuring strategic alignment with business objectives. I manage budgets, events, partnerships, and external agencies.

  • Video Producer & Editor at La Chipotlera
    Nov 2020 - Jun 2023 · 2 yrs 8 mos

    As a freelance Video Producer and Editor, I had the pleasure of delivering engaging web and social media content for an organic hot sauce brand, a project truly made with love in Segovia. I was proud to highlight their commitment to sustainability and integrated local agriculture. My work specifically involved producing and editing all audiovisual content.

  • MarketiNet ()
    • Digital Content Manager
      Nov 2017 - Nov 2018 · 1 yr 1 mo

      At MarketiNet I was Head of Digital Content, where I was responsible for developing and executing inbound content strategies for IT, technology, design and entertainment companies.

    • Community Manager & Copywriter
      Dec 2016 - Nov 2017 · 1 yr

      In my role as Content Editor I am in charge of the creation, development and elaboration of content for web and social networks.