Alexandra Tran

👩🏻‍💼AI + Robotics💡EECS⚡️CEO Lexis Labs 🚘 BMW Partner

Greater Cambridge Area

About

I am an engineer and managing director building production ready AI and robotics systems across automotive, automation, and premium consumer environments. I lead Lexis Labs Pty Ltd, working at the intersection of engineering, artificial intelligence, robotics, and digital product development. My background is in Electrical Engineering and Computer Science, with academic and research experience across MIT, QUT, KAIST, TUM, and University of Cambridge. For BMW Group, I contribute to concept and production projects across autonomous vehicle validation, infotainment systems, and smartphone integrated platforms. My focus has been on computer-vision for autonomous vehicle systems and onboard infotainment, with an emphasis on robustness, scalability, and real world performance. At Lexis Labs, I collaborate with global organisations on applied innovation initiatives and deliver technical programs, including BMW workshops for internal staff and PhD researchers. I have led and supported cross functional teams across the full product lifecycle, from early concept and architecture through deployment and operational rollout. My work includes globally deployed platforms such as the BRiAN mobile application for BMW automotive testing, as well as customer facing solutions including BMW Music and BMW and MINI loyalty features. I am currently leading robotics and automation projects in food and beverage, developing robotic systems that prepare drinks such as protein shakes and bubble tea. This work integrates robotics, computer vision, IoT, and systems engineering to support scalable, high throughput environments. I work with clients who value clarity, strong technical foundations, and solutions that perform reliably in the real world.

Experience

  • Entrepreneur at MIT Sandbox Innovation Fund Program
    Jan 2025 - Present · 1 yr 7 mos

    • Grateful to be apart of MIT's entrepreneurial ecosystem and gain mentorship from MIT faculty and world-class experts. • Leading the development of AI-driven robotic kiosks for personalised beverages - merging robotics, data analytics, and AI to provide personalised nutrition. • Collaborating with MIT Sandbox and Martin Trust Centre to drive innovation and commercialise research breakthroughs.

  • Managing Director at Lexis Labs
    Jun 2022 - Present · 4 yrs 2 mos

    In the privileged position of managing talented designers and engineers who consult a diverse array of companies, develop cutting-edge software and hardware solutions (primarily AI + Robotics), and deliver tech strategy workshops.

  • Researcher and Developer at BMW Group
    Jan 2019 - Present · 7 yrs 7 mos

    Innovation projects for future in-vehicle experiences (incl. Vehicle Validation, Metaverse, Gaming & Audio Experiences). 2019-2021 BMW Internal, 2022-2025 (Present) BMW Partner Hosting BMW Summer School for PhD Researchers. https://www.summerschool.bmw/en.html Innovation Awards: ❖ BMW Metaverse (Host) ❖ BMW Accelerator (Winner) ❖ BMW Android Application (Winner) ❖ BMW Vehicle VR Experience (Winner) ❖ BMW Machine Learning Cloud Solution (Winner) ❖ BMW Frontiers in Machine Intelligence (Publication) ❖ BMW Digital Game Changer (Winner) Innovation Products: ❖ Development of BRiAN mobile app features used internally by employees for automotive data collection, testing, and reporting on test drives in diverse geographic locations around the world. ❖ Developed Machine Learning Computer Vision Models to verify BMW Onboard Infotainment and Advanced Driver Assistance System (Pre-Production & Production Vehicles) ❖ BMW Music Feature (In-Vehicle) ❖ BMW/MINI Customer Loyalty Feature (Mobile & In-Vehicle cross-platform solution) Industry Supervisor of University students at BMW QUT Academy.

  • Personal goal pursuit at Career Break
    Sep 2021 - Mar 2022 · 7 mos

    Helped Rebuild Family Business: Melin Vietnamese & Chinese Restaurant

  • CIE - International Commission on Illumination (3 yrs)
    • Smart LED Street Lighting
      Jan 2018 - Dec 2018 · 1 yr

      Tran, A. (2018) Smart LED Street Lighting. In Proceedings of Conference on Topical Conference on Smart Lighting at CIE 2018 (PO36, 604-611). Taipei, Taiwan: Commission Internationale de L'Eclairage ISBN: 978-3-901906-98-5 DOI: 10.25039/x45.2018

    • Lighting Evaluation Tool for Railway Yards
      Jan 2017 - Dec 2017 · 1 yr

      Tran, A., Walker, G., Cella, U. (2017) Lighting Evaluation Tool for Railway Yards. In Proceedings of Conference on Smarter Lighting for Better Life at the CIE Midterm Meeting 2017 (PO93, 402-404). Jeju, South Korea: Commission Internationale de L'Eclairage ISBN: 978-3-901906-95-4 DOI: 10.25039/x044.2017

    • Exterior Lighting of Public Stairways
      Jan 2016 - Dec 2016 · 1 yr

      Tran, A., Isoardi, G., Isdale, E. (2017) Exterior Lighting of Public Stairways. In Proceedings of Conference on Smarter Lighting for Better Life at the CIE Midterm Meeting 2017 (OP28, 193-202). Jeju, South Korea: Commission Internationale de L'Eclairage ISBN: 978-3-901906-95-4 DOI: 10.25039/x044.2017