Marietta, Georgia, United States
I am a commercial strategy leader focused on end-to-end activation of the full consumer journey. Offering shoppers a compelling reason to buy requires having the right offer in the right place at the right price with the right content - fit to the shopper's specific needs. Bringing that strategy to life in the marketplace requires orchestrating a variety of enterprise functions & system partners to work together on one end-to-end execution workflow. I have a diverse background, having held positions across commercial, marketing, customer, communications, sustainability, and public affairs functions at two large multi-national corporations. I also worked briefly in legislatures at the start of my career. My work is one important facet of a holistic life. I am a Christian, husband, father, avid reader and sports nut. You will often find me organizing local community volunteer events, hiking, trying a new craft brewery with friends, or - most often - capturing fleeting, but oh-so-precious moments with my growing family. Please reach out if you would like to connect.
-Scaling integrated marketing & commercial activations to engage shoppers throughout the entire path-to-purchase. -Partnering with product category teams to drive commercial execution strategies focused on transactions and recruitment. -Drive end-to-end activation of key channels with the right shopper communications and value propositions.
- Lead business-to-business communications, sustainability and industry relations efforts for the Coca-Cola system's global network of 30 million retail customers, 225 bottling partners and 16,000 operations associates. - Lead customer, commercial, and shopper execution for global sports assets, including FIFA World Cup 2026 and Paris Olympic Games 2024 - Developed the cultural framework for the newly expanded Customer & Commercial Leadership function, setting the team apart for its networked approach across functional silos and business partners. - Shape communications to our top global customers by managing the voice of our Chief Customer & Commercial Officer and other customer-facing content. - Drive the Chairman of the Board and CEO’s vision for impact at scale by shaping his engagement as Co-Chair of the Consumer Goods Forum, the convening organization for the industry’s top 400 manufacturer and retailer CEOs. - Lead advancement of the company’s sustainability agenda with our top global customers through co-creation and system alignment around key business drivers. - Facilitate system engagement at large scale stakeholder events, including customer conferences where Top-to-Top business negotiations take place.
- Co-launched the company’s first corporate government relations department through which we built industry coalitions that saw favorable legislation passed at the federal and state levels. Policy wins directly contributed to the opening of multiple OEM manufacturing plants and forestalled burdensome regulations that would have disrupted supply chains. - Launched Yamaha Marine University technician certification program and official textbook to address the industry’s skilled labor shortage. - Launched and managed two online advocacy systems through which 25,000 citizens sent 100,000+ letters to Congress. - Led all brand, corporate, external and internal communications, achieving #1 share of voice, ad value equivalency and audience reach vs. five top competitors. Managed 20+ product launches and media events. - Served as strategic communications adviser for two corporate acquisitions: Bennett Marine & Kracor, Inc. - Earned coverage from ABC News, the Associated Press, CNBC, Reuters, and Yahoo Finance as well as 1000+ trade media, radio, and local broadcast stories. - Wrote company’s first-ever crisis communications strategy and led its adoption as a formal company policy spanning multiple business units. - Educated 15,000+ system associates through modules and live events.