New York City Metropolitan Area
Marketing leader with 10+ years of experience leading high-impact demand generation and performance marketing initiatives for B2B & B2C tech. AI strategist who has spearheaded enterprise-wide adoption, transforming operational capabilities across teams. Proven track record of building and scaling revenue-focused marketing functions that consistently exceed pipeline and revenue targets. Strong leader who builds and mentors high-performing teams while driving innovation through strategic AI implementation. Growth Marketing & Demand Generation | Enterprise-level revenue generation through integrated ABM programs, multi-channel campaign orchestration, and cross-functional team alignment. Expert budget management and proven ability to scale high-performing marketing organizations. AI Strategy & Implementation | Enterprise-level AI adoption leadership, from strategic roadmap development to cross-functional team training. Expert in AI agent development, workflow automation, and governance frameworks that drive operational efficiency while maintaining ethical standards and quality excellence. Marketing Technology & Analytics | Advanced proficiency with enterprise marketing stack (Marketo, Salesforce, 6sense, Demandbase) and data-driven decision making. Expertise in multi-touch attribution, ROI analysis, and performance optimization that connects marketing activities to revenue impact.
- Architecting full-funnel integrated demand generation programs spanning automated outbound, email nurture, and paid media across Google, Meta, and LinkedIn, driving measurable pipeline contribution across the entire buyer journey - Building multi-touch email nurture programs using marketing automation, including segmentation strategy, A/B testing frameworks, and lifecycle campaign design to accelerate prospect-to-pipeline conversion - Leading cross-functional execution of paid media and outbound campaigns, partnering with SDR leadership and product marketing to align messaging, improve lead quality, and increase efficiency across the demand gen funnel
- Building demand generation programs across paid, organic, and ABM channels to increase marketing-sourced pipeline - Supporting product messaging and thought leadership content that positions Shelf as the essential AI readiness platform for enterprise data teams struggling with data quality issues - Setting up attribution tracking and optimizing marketing automation to improve MQL-to-SQL conversion and reduce customer acquisition costs
Oversee an annual marketing budget of $10M+ and a team of 10 across demand generation, digital marketing, ABM, and lifecycle marketing. - Led agency-wide generative AI strategy with new policies, training programs, and go-to-market approach - Cut $70K monthly costs by restructuring digital marketing workflows and reducing freelancer dependency - Developed media strategy that exceeded quarterly revenue goals by 225%, reducing cost per SQL 27% and cost per SAL 62% for B2B SaaS client - Launched B2B ABM program targeting Fortune 1000 accounts, driving 3.5x conversions and 40% shorter sales cycles - Generated $1.8M in purchases (164% above projections) with 9.2x ROAS for B2B manufacturer demand campaign
Led media strategy across paid search, social, and display, managing over $50M in media and directing a team of 6. - Designed D2C campaign strategy using data-driven targeting, cutting acquisition costs 60% and boosting ROAS 40% in first quarter - Boosted CPG client CTR 30% through rigorous A/B testing and dynamic creative optimization - Built high-performing offshore partnership model, outpacing all other teams with 30% efficiency gains
Managed full-funnel marketing campaign development from paid media through nurture journey orchestration, while delivering executive-level reporting and performance projections. - Rebuilt B2B SaaS marketing strategy with streamlined attribution, cutting acquisition costs 50% while proving ROI - Optimized D2C mobile app growth strategy, slashing CPA from $75 to $45 - Established lead nurture program boosting MQL-to-SQL conversions 25% while reducing CAC 42% - Drove D2C healthcare website optimization delivering 68% higher conversions and $15M additional quarterly pipeline