Austin Schmidt

About

Building marketing, growth, and rev ops at OpenLoop.

Experience

• OpenLoop (Full-time · 1 yr 6 mos)
  • Vice President, Marketing
    May 2026 - Present · 2 mos

  • Vice President of Marketing and Revenue Operations
    Sep 2025 - May 2026 · 9 mos

    Building a health tech marketing and rev ops team across seven business units. First 12-month results: - Increased marketing-generated pipeline by 390% - Increased marketing-generated won deals by 500% - Hired and ramped a high-performing team of 14 Responsible for demand generation, SEO & AEO, AI implementation, product marketing, PR, brand, AI SDR outreach, marketing and sales analytics, marketing and sales operations, and customer growth experiments (retention, new products, funnels, etc.).

  • Director, Marketing and Revenue Operations
    Jan 2025 - Sep 2025 · 9 mos

    Building marketing and rev ops.

• Fractional Growth Marketer at Rocketr
  May 2024 - Jan 2025 · 9 mos

  Built integrated ABM campaigns and offshore SDR outreach engines for start ups and SMBs.

• Consultant at Marketer as a Service
  Mar 2017 - Jan 2025 · 7 yrs 11 mos

  I help start up and scale up B2B businesses reduce customer acquisition costs and accelerate growth. Specific strengths include: - Analytics, such as CAC / LTV modeling - SEM - SEO - Facebook and LinkedIn ads - YouTube ads - Email marketing - Conversion rate optimization - Website/landing page copywriting

• Director of Performance Marketing at Netradyne
  Jun 2021 - Jan 2024 · 2 yrs 8 mos

  - Built all marketing channels from the ground up and hired a high-performing team of 4 - Planned and executed fully-integrated ABM campaigns
 - Managed department goal setting, forecasting, analytics, and marketing operations - Increased marketing-generated SQLs by 3.9x and pipeline by 9x in the first two quarters
 - Achieved 150% of 2023's marketing-generated revenue goal - Owned a $10+ million budget 
 - Responsible for: SEM, SEO, paid social, display, 3rd
party sites, YouTube, conversion rate optimization,
email, analytics, and marketing operations.

• Sr. Performance Marketing Manager at KeepTruckin
  Aug 2020 - Jun 2021 · 11 mos

  Transitioned from consultant to full-time with KeepTruckin to rebuild the performance marketing function from the ground up. - Increased marketing-generated ARR by 3.4x YoY - Increased Return on Ad Spend (ROAS) by over 5x YoY - And most importantly, built a high-performing global team Responsible for: SEM, SEO, Facebook, LinkedIn, Display, YouTube, conversion rate optimization, app install ads, analytics and executive reporting, department goal/OKR setting, managing a 7 figure budget.