Bengaluru, Karnataka, India
Offering a proven track record in devising app and web marketing strategies that have crystallized brands from relative obscurity, building start-up ventures, forging strategic partnerships, driving revenue and growing profits in competitive markets. Team builder and capable leader who quickly and easily inspires the trust, confidence, and respect of clients, peers, management, C-level executives, and key decision-makers of a wide range of industries. Managed Tier 1 Client Accounts: Vivavideo (No.1 Video Editor): 1B+ Users Appyhighy: 500M+ Users, Starmerx: 5M+ SKU's, Triller: 100M+ Users, Treebo: 10M+ Users Puma, Oppo, Vivo, HBO, Walmart, McDonald's, KFC, Star Movies, Hulu, Sony Pictures, BOAT, Deutsche Bank, HDFC Bank, Universal Studios
Reporting to CEO & Overseas Director - Branding and repositioning: Revamping the branding in line with the evolved product/value proposition. - Building strategies for organic and inorganic growth: Ideating and executing Innovative digital marketing strategies across paid and organic channels to drive brand growth and revenue. - Creating strong brand guidelines and aligning all marketing activities to the same. - Budgeting and ROI: Overseeing budget allocation, tracking, and reporting to ensure efficient fund and resource utilization. - Data insights and reporting: Creating dashboards to ensure data-driven decision-making to optimize marketing initiatives and enhance ROI. - Building and leading team: Building and leading a high-performing team of 10-15, providing mentorship, and driving a culture of excellence. - Cross-team collaboration: Collaborating with cross-functional teams to ensure alignment and seamless execution. - Continuous improvement: Monitor industry trends and competitor activities to identify opportunities and implement best practices.
1. Own end-to-end user lifecycle management (Acquire, Engage, and Retain) for GetSupp 2. Build and lead digital marketing P&L, including budget planning/allocation, campaign performance and customer acquisition cost and LTV 3. Plan and execute all digital marketing, including SEO/SEM, influencer, email, social media and display advertising campaigns 4. Work with content, product, technology, graphic & category team to meaningfully establish our proposition to users across the journey - from acquisition to repeat purchase 5. Develop marketing strategy, prioritise marketing initiatives, define program goals, and establish performance measurement standards 6. Design, build and maintain our social media presence 7. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and other crucial KPIs) 8. Create, manage and report reporting from the marketing side of the business
🧑🏻💼 Reporting To - Country Head |💲 Monthly Marketing Budget Handled: 1M USD 🌎 Country Scaled for: USA, India, Europe, UAE ✅ Salient Work Role & Achievements • Experienced in managing prominent client Ad accounts (Facebook & Google) for industry leaders like Puma, Oppo, Vivo, HBO, Walmart, McDonald's, KFC, Star Movies, California Burrito, Care2, Bira, HULU, Sony Pictures, Boat, Universal Studios, HDFC, Deutsche Bank and more. Global market expertise spanning the US, Australia, Europe, Dubai, and India. Achieved a remarkable 60% increase in campaign ROI while handling a monthly budget of 1M USD. • Develop a comprehensive Growth plan for India & USA (including paid partnerships and non-paid campaigns) for Triller UGC content App. • Working cross-functionally with the sales team to meet revenue targets • Working cross-functionally with the product team to drive growth and retention • Owning end to end strategy, planning and execution for the marketing & growth function • Optimize budget spent across channels & client accounts for multiple geographies. • Oversee existing paid partnerships with Google/FB, OEMs, DSP, and other networks. • Analyze results of planned partnerships and campaigns along with relevant teams to redefine future plans and present findings to the leadership. • Minimize fraud occurrences in any of the partnerships/ campaigns. • Manage the Growth team and hire more data analysts to support growth.
• Consulting experience in countries: US, UK, China, Russia, Vietnam & India • Defining growth strategy for apps - AARRR • DAU, Retention & Revenue Strategy • 360 Degree Product and Marketing plan • Company Organization Structure • Making product-market fit from 0-500 M users • Budget Planning and forecast