Delhi, India
Passionate Marketing & Sales professional in the FMCG - Personal Care & Foods Industry with exposure across Indian sub-continent , Middle East & North Africa Region. Skilled in P&L Management ,Brand Strategy, Communication Development ,Digital Marketing , Sales management, Trade Marketing ,Market Research, New Product Launch & Development. Gold medalist in PGDBM graduated from Loyola Institute Of Business Administration (2008 Batch) & Post Graduate Diploma in Digital Business from Emeritus in collaboration with Columbia Business School & MIT (2021).
Managing Pediatric brands ( PediaSure & Similac) portfolio across infant & child nutrition spaces for Pacific Asia markets
P&L Lead for Oral Care Category housing power brands like Dabur Red , Meswak, Babool & Herb'l
Responsible for P&L management of Dabur Red Franchise (1000+ Crore Portfolio) consisting of brands like Dabur Red Paste , Dabur Red Gel , Lal Dant Manjan , Dabur Red Pulling Oil & extensions
Responsible for consumer marketing for adult nutrition portfolio consisting of brands like Ensure , Ensure Diabetes Care , Ensure High Protein
Senior Marketing Manager handling Consumer Marketing for Pediatric Portfolio
Associate Marketing Manager handling Consumer Marketing for Pediatric Portfolio which includes PediaSure - No.1 Toddler Nutrition Brand & No.1 Pediatrician Prescribed Brand in India & extensions
Responsible for Amla Oils Portfolio for MENA region which included brands like Amla Hair Oil , Amla Gold Hair Oil , Amla Jasmine Hair Oil ,Amla Cooling Oil , Amla Antidandruff Hair Oil & newly launched crossover format of Amla Leave On Oil
Handling biggest brand of Cavinkare - Chik Shampoo & Nyle Shampoo ; Reporting to Head of Hairwash Category ; Sucessfully relaunched Chik Advanced Shampoo in its new avatar -> New Product / Packaging / Creative / Thickness Meter Concept . Part of the core committee member on the patent application list for thickness meter -> the first device to quantitatively measure the thickness of hair
Handled Karthika Portfolio- Karthika Shampoo & Powder ; Meera Oil . Was involved in the relaunch of karthika shampoo with new packaging & new creative ; Market Shares in AP zoomed from 8% to 10% ; in Karnataka from 1.5% to 5% during my tenure ; Created Meera Pure Coconut Oil Concept on long & Thick hair benefit platform with an RB of Dhalla Copra which made the stagnant brand grow by 40% during my tenure .
Handled Sales and Distribution of Personal Care & Foods Division.Operationalized 6 direct operated depots for covering Chennai City right from hiring depots to recruitment of manpower to implementing route plan/ delivery plan;Increase the direct covered outlets from 6500 to 12,000 outlets in Chennai City ;Ensured the cost of distribution was 12% of Sales ;Nominated as Model Depot for All India AM’s to learn & adopt at their respective HQ