Rennes, Brittany, France
For more than 20 years I have been supporting the development of profitable businesses that take care of people and the planet. My management style: develop and consolidate solid analyses for a committed, agile and innovative structure focused on value creation and operational excellence. #Food #Cosmetics #CleaningProducts #BtoB #BtoC #Retail #OrganicStores #Foodservice #Ecommerce #Export
#Multichannel #Vegetal #Organic #Cosmetics #CleaningProducts #Coslys #EtamineDuLys • Co-development of the group's strategy • Development and implementation of the company's product strategy and associated marketing and sales objectives • Management of marketing and sales teams • Close alignment and coordination with the group's operational teams (research and development, purchasing, supply chain, production) and support departments (human resources, finance, IT) • Multi-channel approach in France and internationally: - distribution of our brands through specialised networks (organic shops), digital B2B and B2C - custom work (design and manufacturing) for our clients' brands • Optimisation of turnover, profitability, brand awareness, customer experience and satisfaction. Nature et Stratégie is a French family group, a pioneer in natural daily living, which has been designing, formulating, manufacturing and marketing organic cosmetics and ecological home care products since 1985.
#Foodservice #Consulting #Marketing #Commercial • Development, marketing and exploitation of a methodology dedicated to culinary trends analysis. • Support for producers and manufacturers who wish to sell better to catering professionals to catering professionals through the activation of different levers: - Economic intelligence - Strategic positioning - Innovation (user knowledge, culinary trends, processes) - Operational excellence (sales tools, sales force training, digital)
#Foodservice #Retail #Consulting #Innovation #Usages • Restructuring of the company (refocusing on consultancy activities and enhancing the value of other assets) and governance of the company (transformation into a SCIC). • Digital transformation of the company: implementation of an inbound marketing strategy and launch of a usage database. • Follow-up of client files. Centre Culinaire Contemporain is a consultancy firm specialising in innovation focused on uses, serving professionals in the food industry (manufacturers, distributors, catering professionals, interprofessions) - Qualitative studies - Ethnological observations and analyses - Explorations of culinary uses - Creativity workshops - Prototyping - Use tests - Creation of culinary media content - Training (culinary, sensory, creativity)
#Foodservice #BtoB #Commercial #FrozenFreshFood • Leading and developing a team of sales advisors and prospectors for independent commercial catering (restaurant owners, butchers, caterers, reception organisers). • Development of the added value of the sales front: deciphering customer needs, product expertise, service & advice, structuring of prospecting and sales meetings. • Optimisation of sales rounds. • Return to profitability of the team.
#Foodservice #BtoB #BtoBtoC #Marketing #Glaces #Nestlé #La Laitière #Mövenpick #Extrême #Smarties Management and development of Nestlé ice cream in food service, a strategic and priority category (door opener, loyalty-building, profitable) packaged in the form of solutions (products + services). Target markets: chain and independent commercial catering, collective catering. Consistency of the brands in the various markets ensured by close collaboration with the French supermarket marketing teams and the other Nestlé European markets. Launch of a new solution dedicated to the scooping market. Optimisation of catering and impulse solutions: product offer, customer audit tools, POS, menu service, sales force training.