Santa Cruz, California, United States
Fourth-year Cognitive Science student at UCSC with a minor in Statistics, passionate about user research, project management, and human-centered design. My experience spans UX research, data analytics, and cross-functional collaboration through roles in the UCSC Tech4Good Lab and Claret Bioscience, where I have conducted qualitative research, analyzed user engagement data, prototyped interaction flows in Figma, and contributed to data-informed UX and marketing decisions. I also run a small creative business, where I have developed skills in branding, customer research, communication, and operations management through 300+ customer interactions across live events and online platforms. I am especially interested in roles that combine research, strategy, collaboration, and creativity to build thoughtful and impactful user experiences.
- Led end-to-end project management for 2 large-scale cultural performances (200+ audience), coordinating weekly practices, timelines, and execution for a 19-member team - Serve as primary point of contact for team members, club officers, external partners, and a choreographer, facilitating communication, resolving issues, and ensuring alignment on performance requirements and timelines - Direct choreography, music, and breaking sequences, adapting in real time to ensure high-quality, on-time execution
- Managed UCSC Taekwondo’s Instagram account, including direct messages, content creation, and post scheduling - Achieved over 42,000 views and a 21.4% increase in followers within one month through a new consistent branding strategy
- Overseeing budgeting and procurement, ensuring club operations run smoothly - Designing branded team merchandise adhering to university guidelines, coordinating production and distribution - Assisting in training and mentoring new members to maintain club integration - Recruited potential members at a university-wide event, gathering 200+ sign-ups
- Execute product launches across 20+ Bay Area events, managing logistics, inventory, and on-site execution - Operate an Etsy storefront with 100+ orders, achieving 100% response rate (within 24 hrs), 100% on-time shipping, and a 5.0 average rating through consistent service and fulfillment management - Track revenue metrics and customer purchasing trends using Notion and Sheets to guide product decisions
- Conducted early-stage discovery research for an AI Design Tutor, defining research goals around how novice designers learn UI/UX concepts and collaborate with AI tools - Interviewed industry UI/UX professionals to document real-world design workflows, design system usage, and AI-supported decision-making - Synthesized expert and novice insights to inform future product direction and learning-focused interaction principles
- Developed hands-on design exercises introducing college students to core visual communication principles, including typography, layout, color, and shape, with a focus on brand consistency and readability - Created a real-world logo challenge where students generated rectangular and circular logo formats based on randomized themes and contexts, mimicking the constraints of digital platforms like flyers and profile images - Iteratively refined exercises based on user (student) feedback to improve clarity, creative engagement, and usability of the design prompts
- Led Media & Outreach Committee for campus-wide events, managing content timelines and overseeing execution of social media campaigns across Instagram, WordPress, and LinkTree - Delegated tasks across team members and coordinated with officers to gather information, ensuring timely and accurate deliverables aligned with event goals and organizational priorities - Reported progress to executive leadership and managed deadlines to maintain consistent communication, alignment, and on-time execution of campaigns and promotional efforts - Designed a custom sticker for the university's annual student organization & resource fair, creatively integrating the campus mascot with a psychology theme to engage ~6,000 incoming students
- Creatively designed Instagram posts informing members of club activities and events, reaching 1000+ accounts per post - Co-managed the direct messages and member engagement of the UCSC Psi Chi Instagram account - Assisted in the writing of the quarterly newsletter that informs all members of Psi Chi about scholarships & research opportunities - Attended weekly board meetings to discuss club responsibilities and delegate tasks amongst other committees
- Conducted demographic analysis of website contact and sales data using R and Excel, generating actionable marketing insights through filtered grouping and data visualization - Performed in-depth LinkedIn engagement analysis to inform future content strategy and audience targeting - Evaluated website performance using Squarespace analytics, identifying high and low-performing pages through bounce rate, exit rate, and view count metrics - Redesigned homepage layout to improve user experience and boost interaction with key call-to-action elements related to customer inquiries and product requests