Vienna, Virginia, United States
• Developed and supported engagement strategies to strengthen member relationships and participation • Researched and evaluated prospective nonprofit partners to assess alignment with Emerging Donor Alliance’s priority issue areas and focus on small- to medium-sized community-based organizations • Maintained and updated member information and organizational data in NeonOne CRM • Supported planning and logistics in-person events, including vendor coordination and on-site staffing
• Built and managed Tableau analytics dashboards to track core marketing KPIs, monitor performance, and uncover audience trends across digital platforms to directly inform social media strategy and campaign planning • Launched and executed data-driven social media strategies based on insights and performance metrics, increasing engagement by up to 13 percentage points and consistently outperforming company benchmarks
• Researched 50+ companies weekly to identify investment opportunities and reported synthesized findings to CEOs • Optimized email marketing campaigns by analyzing A/B testing results, enhancing outreach effectiveness • Spearheaded key marketing team initiatives: implementation of project management tools to organize workflows, SOP development to streamline processes, and performance-driven content creation to increase brand visibility
• Conducted in-depth competitive analysis across the sleep industry, examining multiple digital platforms and key competitors to identify content gaps, target audience segments, and strategic positioning opportunities • Developed data-driven content strategies that increased follower growth by 750%, improving engagement • Managed email marketing campaigns using HubSpot to convert qualified leads and accelerate sales pipeline growth