Accra Metropolitan District, Greater Accra Region, Ghana
I am a seasoned Marketing professional with over 20 years’ experience, six of which have been in Leadership roles. I have spent over 15 years in Telecom in some leading companies in India and African continent and have a proven track record in Brand, PR, Digital Marketing, Product, Revenue & CVM, GTM among others. As a Chief Marketing Officer for one of the prominent Telecom players in Ghana, Africa, I have delivered some very successful and award winning Products and Brand Campaigns in the past two years helping that enabled the company perform strongly despite stiff market conditions and among other challenges. I am an experienced Change Manager with a hands-on experience in managing complex change processes and navigating through challenging situations. I have a strong sense of ethics and remain poised in difficult situations or asks. I constantly strive to question the status quo and improve myself and my team for a strong delivery in the most efficient way. I am positively oriented with a practical bend of mind focussing more on how can we do it, rather than why we shouldn’t. I have a strong numerical and analytical aptitude that helps me with tracking and delivering a strong performance.
Leading an incredible team to deliver the best telecom products for the Ghanaian market. The teams include customer acquisition, market growth, customer value mgmt, VAS, digital marketing & transformation, brand /marketing communication, business intelligence, performance & planning, and consumer insights. Key outcomes: • Honoring our commitment towards customers to make life simple, we successfully refreshed our brand from ‘AirtelTigo’ to ‘AT’ – Jun 2023 • Led the team to launch Ghana’s first eSIM service • Bespoke bundle offers that directly match the lifestyle of every customer, dubbed, ‘Daily Deals’. • As a part of our CSR initiative (Touching Lives), we launch a Special TV Documentary series on Sickle Cell Disease awareness and management (Nov 2022-Jan 2023) • Launched our own Brand Music which are now extensively used for campaigns, social media marketing and activations • Innovative data bundle for customers to enjoy double data on every purchase during the COVID-19 pandemic, dubbed, BigTime Xtra • An Innovative voice offer for new and existing customers to be able to make free calls to all AirtelTigo customers, dubbed, Free Morning • A robust and intelligent Sales Automation app for real-time information about sales performance and cell-site performance Results: • With consistent and sustained efforts, our brand consideration score grew from 57% (2020) to 89%(2022). • To Gu Me So national consumer promo won Marketing Campaign of the Year at GITTA Awards. The campaign also won ‘Above-The-Line Campaign of the Year’ at CIMG Awards – Nov 2022 • Launched a new voice product ‘FUSE VOICE’ that won Innovative Product of the Year at GITTA Awards and CIMG Awards – Nov 2022 • Won the Bespoke Data Product of the Year award for our new ‘Sika Kokoo Bundles’ at the GITTA Awards – Nov 2021 • Won the Innovative Product of the year award for our ‘BigTime Xtra Data offer’ at the GITTA Awards – Nov 2020 in response to our support towards Covid-19 pandemic
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