Taitō, Tokyo, Japan
[Career Summary] After graduating from university, I worked at a specialized trading company, a web advertising agency (DYM), and an app advertising agency (Adways). I worked as an Account Director at the web advertising and app advertising agencies, gaining experience in effective advertising planning and creative direction. Currently, I am working as an Account Manager (Growth Manager) at Moloco, a machine learning company, where I have managed over 100 accounts. I also have experience in collaborative marketing operations with partner companies. [Skill] account management 3 years digital marketing knowledge 8 years sales 6.5 years industry relationship 5 years analytics skill 3 years marketing skill 1 year MOLOCO inc, Japan team 2022.10 - Present: Growth manager 2022.2 - 2022.9: Customer Success Associate - Account manage/growth - agency/direct - Experienced in operating more than 100 accounts. - marketing collaboration Speaker at a talk session at a collaborative event with AppsFlyer.: - https://event.appsflyer.com/newyearparty2024jp Moderated the following Ad:tech tokyo events at Tokyo-Midtown. - https://adtech-tokyo.com/ja/program/session.html?num=ExhibitionStage-2-3_year2024 - https://adtech-tokyo.com/ja/program/session.html?num=ExhibitionStage-2-7_year2024 Adways inc, Japan team 2019.5 - 2022.1: Account director digital advertising agency for banks, gaming, and manga app companies. - Account direct - agency/direct - Digital advertising/OOH/affiliate/reward ads - marketing collaboration - educate new employee DYM Co., Ltd., Account director 2017.4 ~ 2019.4 digital advertising agency for banks, commerce, real estate companies and so on. - Account direct - agency/direct - Digital advertising(listing, SNS)/OOH/affiliate/SEO/Website production direction
Mission: Supporting advertisers in the mobile app business to maximize user acquisition on the open internet, improve return on ad spend (ROAS), and drive business growth and expansion. Moloco Ads sales(for clients): -Responsible for operational support for advertisers using Moloco Ads. Support includes: Reporting, proposing and implementing measures to improve analytics, and introducing new Moloco Ads features. Impact: Grew monthly budget 77x within three months after ad campaign launch. Increased the monthly budget for another app by 150x in three months. -Established a certified agency program to strengthen relationships with agencies and accelerate growth for agency and advertiser businesses. Impact: Revenue from certified agencies tripled within 1.5 years of launching the program. -[Ongoing] Led the development of a PoC for the operational support system for small- to mid-sized clients using self-serve advertising, in collaboration with external vendors. Impact: This is expected to secure resources for key clients while improving retention rates for small- to mid-sized accounts. Marketing: -Planned and executed a 100-participant event in collaboration with partner companies, including delivering a talk session at the event. Impact: Attracted 118 participants and achieved a high satisfaction score of 4.3 out of 5 in the feedback survey. -Organized an event for the tech industry and moderated two talk sessions with advertisers. Impact: Generated 1,178 leads from the overall event, with 150 leads directly attributed to the two sessions I moderated. Focusing Area: Improving advertiser retention and revenue growth with Moloco Ads.
Engaged in customer support and account management for agencies and directs in Moloco DSP
-Advertising planning and creative direction for app marketing clients impact: Contribute to 5~10% improvement against client's target ROAS -Sales of three in-house channels for agencies impact: 20-30% increase in sales ratio for each agency compared to the previous assignment
Engaged in ad planning, reporting, and creative direction for the account director team for agencies and direct clients.
Sales representative for commercial air conditioning products at a specialized trading company.