İrem Atmaca Oymak

Head of Category Management @Getir

Istanbul, Istanbul, Türkiye

About

Results-driven professional with over 9 years of experience in Category Management within Retail, FMCG, and E-commerce. Proficient in managing supplier relationships, curating product assortments, and analyzing market trends to drive sales growth. Collaborating with cross-functional teams, while effectively leading and coaching teams to achieve common goals.

Experience

  • Getir (Full-time · 4 yrs 8 mos)
    • Head of Category - Snacks & Ice Cream
      Mar 2026 - Present · 4 mos

    • Category Manager - Snacks
      Apr 2025 - Mar 2026 · 1 yr

    • Category Manager - Beverages
      Jan 2023 - Apr 2025 · 2 yrs 4 mos

      - Maintaining relationships with existing suppliers and managing a diverse product range in line with market trends and customer expectations - Tracking the sales and stock reports regularly, create action plans accordingly - Taking necessary actions to achieve the targets by using budget management - Coordinating the preparation process of promotional campaigns with suppliers on a monthly basis - Leading & coaching a team - Collaborating with cross-functional teams to enhance category awareness and drive sales growth

  • Category Purchasing Senior Specialist at eStar Global E-Ticaret
    Mar 2021 - Nov 2021 · 9 mos

    - Leading on related category negotiations with suppliers for Hepsimarket - According to the category strategy deciding product range (for Confectionary, Beverages and Baby products) in line with market trends and customer expectations - Tracking the sales and stock reports regularly, create action plans accordingly and reporting to the manager - Working collaboratively with cross-functional departments to achieve common goals - Coordinating campaign preparation process with suppliers

  • Migros Ticaret (Full-time · 2 yrs 9 mos)
    • Senior Category Specialist - Paper & Baby Product
      Oct 2020 - Mar 2021 · 6 mos

      - Managing and curating product assortments, ensuring they align with customer preferences and market trends - Conducting market research to identify new products ( for Confectionary, Beverages and Baby products) assess competitor activities, and analyze strategies - Tracking the sales and stock reports regularly, create action plans accordingly and reporting to the manager - Working collaboratively with cross-functional departments to achieve common goals - Coordinating campaign preparation process with suppliers - Performance analysis of the campaigns made

    • Senior Category Specialist - Snacks
      Jan 2020 - Oct 2020 · 10 mos

    • Category Specialist - Snacks
      Jul 2018 - Jan 2020 · 1 yr 7 mos

  • Sales & Procurement Executive at ARERKO KİMYA
    Jan 2017 - Jul 2018 · 1 yr 7 mos

    - Sourcing cosmetic raw materials from international suppliers and managing supplier relationships -Selling cosmetic ingredients to manufacturers in Turkey -Providing technical product guidance and formulation support to R&D teams - Acting as the main contact between suppliers and local customers - Monitoring market trends and identifying new product opportunities

  • Sales & Procurement Specialist at ARERKO KİMYA SANAYİ ve TİCARET A.Ş.
    Dec 2015 - Jan 2017 · 1 yr 2 mos