Berlin, Berlin, Germany
Working as a Product & Growth Manager for 6+ years, as a bridge between technology and business. A data-driven & analytics-focused Product Manager, worked in the domains of SaaS, MaaS, E-Mobility, Consumer Super App, Fintech & Loyalty. I have been responsible for managing the end-to-end product development cycle, leading medium-sized teams in highly agile environments and leading product-led growth activities.
- Product: Time Doctor (SaaS for employee productivity) - Managing end-to-end product development lifecycle ensuring adherence to agile practices - Working with cross-functional global teams - Leading product roadmap, backlog, requirement gathering, grooming, and OKRs - Leading all Product-let growth initiatives like EXP and IMP
- Leading the ride-hailing & food squad! - Product(s): Ride Hailing, CPay, CPlus, Food, Mini Apps - Managing roadmap, backlog & project plans for ride-hailing and other verticals in the global team across 7 markets - Responsible for go-to-market & product-led growth (acquisition, engagement and retention) strategies - Launched CPlus loyalty program in UAE - Launched an internal predictive engine that serves as a framework to identify profitability index - Translating requirements to PRDs, user stories, & wireframes
Product(s): Bike Taxi, Grocery, Delivery, Cash Transfer Launched Cash Transfer, a Fintech solution for SME COD Developed data products & process engines to automate growth pipelines
Here's what I have on my plate from day-to-day Lead, strategies and set up always-on and campaign-specific performance marketing and branding campaigns across all digital media channels. Monitor and optimize the effectiveness of branding and performance marketing campaigns, by continually testing and adopting for latest optimization strategy and ad placement format to meet desired KPIs. Craft digital marketing journeys to achieve the various campaign objectives with the campaign using re-targeting, custom audience, attribution, etc. Evaluate and explore new digital media channels to continually improve the channel mix and overall marketing ROI. Crafting consumer journey on online touch-points by using best in class technology to track, measure, report and analyze via full-funnel approach.. Responsible for Digital Transformation, Digital Eco-system development, and ROI of all brands. Collaborating and coordinating with the global and regional agency and brand teams. Drive team management and playing a key role in training, motivating and developing the team. Lead and coordinate with members