Emre ATALAY

CEO @ Adwake by Entravision (Co-founder&CEO @ BCNMonetize by Entravision (NYSE : EVC))

Barcelona, Catalonia, Spain

About

"I believe in "people-products- profit" respectively." After graduating with an engineering degree, I quickly realized that I didn´t want to go into the field I had studied for. After couple years of engineering work experience, I was looking for the career change where I can continue to grow and use the skills. I was dreaming in pursuing a career in international business and marketing. Step by step I followed my dreams. I started to work at foreign trade department of the company that has been export leader in Turkey following, moved to Barcelona for my master degree which was "International Business Management" , and then started to work at digital marketing company in Barcelona. What do I do now? I’m currently the CEO of Adwake by Entravision, a mobile performance company focused on user acquisition and growth marketing. This company was built on the foundation of BCNMonetize, which I co-founded in 2016. BCNMonetize became profitable within its first six months—something only 5% of startups accomplish. Its revenue grew consistently year over year, earning a strong and respected name in the mobile marketing industry. In May 2023, BCNMonetize was acquired by Adwake, under the umbrella of Entravision, a global leader in advertising and media. Today, at Adwake by Entravision, we are growing our business on a global scale—using the resources of an international company while staying true to our startup mindset and hands-on approach. I’m also the co-founder of Fenomio, an influencer marketing platform launched in 2019. From the start, Fenomio has been profitable and continues to help brands connect with content creators in meaningful and performance-driven ways across global markets. Long story short, surround yourself with good people (We said people first from the beginning:) ), dream big, work hard and success stories will be following accordingly.

Experience

  • Adwake ()
    • Chief Executive Officer
      Jul 2024 - Present · 2 yrs 1 mo

    • Chief Revenue Officer (CRO)
      Mar 2024 - Present · 2 yrs 5 mos

  • BcnMonetize (10 yrs 7 mos)
    • Chief Executive Officer
      Aug 2020 - Present · 6 yrs

      BcnMonetize is founded in Barcelona in 2016. We are a leading mobile advertising agency, helping businesses of all sizes in generating high ROI out of their ad investments. BcnMonetize has been helping respective mobile app brands such as eToro, Unibet, Didi, Fiverr, Storytel etc. for many years in working towards reaching KPI targets and bringing in more users to increase their customer base. Xiaomi, Samsung, Huawei, Tiktok are select partners and publishers of BcnMonetize, including top DSP and SDK partners. Also, we have agreements w the direct apps with high volumes such as keyboard apps, browser apps, Yahoo apps and local apps/websites in various countries that allow us to make sure we hit the KPIs of our advertisers at all times.

    • Co-Founder and COO
      2016 - Aug 2020 · 4 yrs 8 mos

  • Co-Founder and Non Executive Board Member at Fenomio
    Sep 2019 - Present · 6 yrs 11 mos

    Fenomio is an award-winning influencer marketing platform where advertisers can work with micro and macro influencers at scale. We launched in October 2020. Fenomio has been working with leading brands in Turkey such as Yemeksepeti (Delivery Hero), Amazon , Ciceksepeti, Pepapp etc.

  • Sales Account Manager at Conception Selection Distribution Internationale (CSDI) Media Spain
    Jun 2015 - Nov 2016 · 1 yr 6 mos

    -Maintain and retain existing customers by building long-term sustainable relationship, and build new relationships capable of increasing revenue. -Create, monitor and optimize campaigns in different pricing models such as CPA, CPI, CPC, CPM, CPL etc. -Manage a portfolio of accounts including initiation, analysis, monitoring and evaluating new opportunities for each accounts. -Conduct period performance checks to ensure partners are showing improvement and assist them with reaching their ROI objectives -Identify client issues and work with technical team to ensure issues are resolved quickly. -Drive efforts to meet sales targets and individual account goals, persuade clients to buy more advertising space accordingly -Find out who controls the advertising budget in target organizations and contact them to have a business -Achieve sales targets and deal with all aspects of campaigns -Utilize resources to evaluate new potential clients through phone, email or business trips -Participate and communicate with other team members to improve performance of campaigns -Keep up to date with latest market news and industry trends in mobile and desktop business -Close the deal and record the details

  • Master Student at UAB - Universitat Autònoma de Barcelona
    Mar 2015 - Dec 2015 · 10 mos

    International Business Management