Istanbul, Türkiye
Supported merchandising, store performance analytics and internal communication for Nike Retail organization. - Analyzed weekly business performance to identify risk/opportunity areas and inform assortment decisions. - Built Excel–Tableau reporting system tracking KPIs for 54 stores, and contributed to the opening of 2 new doors. - Managed internal communication platform for all-employee meetings and produced visual content to strengthen engagement.
Directed annual planning, budget allocation and event execution, supporting delivery of 12 large-scale events with corporate partners.
Led organization of 25+ events, managed sponsorship relations, supervised two sub-branches and oversaw internal communications.
Contributed to data transformation, data monetization and AI-based modelling activities within advisory practice. -Served as Scrum Master in a Data Flow transformation project for a major Iraqi telecom operator, improving execution efficiency by 45% through Agile ceremonies and backlog governance. -Contributed to a Generative-AI based data monetization initiative, modelling customer reactions and identifying revenue-focused use cases.