Istanbul, Istanbul, Türkiye
Throughout my five-year career, I have always done work related to the marketing side of fashion. No matter how many different job models I have worked in, all the work I have done has been about rising and shining the marketed product. Since I have always worked to develop my creative perspective, being able to look at marketed products from different perspectives has been beneficial and loved to the companies I have worked with.
I managed content and product communication processes on digital platforms in line with brand objectives. I contributed to the development of marketing communication strategies by analyzing sales and campaign performance data. I optimized brand messaging based on insights gained from customer feedback and market trends. I created visual and text content that strengthened brand identity and increased engagement with the target audience.
I have been working at Leras Tekstil since February 2024, where I work as content editor, website product management, fair events such as Texhibiton and digital marketing.
During my one-year job as a brand manager assistant, I took part in the collection production and follow-up process, accessory purchasing, collection finalization, quality control, product management, styling, photo shoot operation and social media management, content production.
I coordinated production planning, communication, and promotional activities during product launches and collection presentations. I executed and managed strategic communication campaigns aimed at increasing brand visibility and awareness on social media and digital platforms. I analyzed e-commerce operations and carried out initiatives that enhanced customer experience and strengthened brand loyalty.
During my 6-month job as a design assistant at ABT Tekstil, I took part in the design and production of the maternity collection of the GAP brand. I also prepared storyboards to present to brands such as GAP and ZARA.