Belgium
Leading with a passion for translating customer value into business growth. With a strong belief in the power of connecting creative thinking with analytical rigor, I bring a unique perspective to CX strategy and innovation. Known for thriving in complex, fast-paced environments, helping global teams unlock insights that drive meaningful change and measurable impact. As a dynamic female leader in the industry, I am dedicated to shaping the future of experiences through customer-centric strategies and data-driven decision-making.
Responsible for shaping and leading the global customer experience vision by embedding data-driven decision-making across markets and functions. Skilled in designing and scaling end-to-end CX measurement frameworks, managing and developing the global Voice of Customer (VoC) program, and leveraging advanced analytics to uncover actionable insights across the customer lifecycle—from awareness and purchase to ownership and loyalty. Proven ability to turn insight into strategy by partnering with product, marketing, digital, and retail teams to enhance customer touchpoints and deliver differentiated premium experiences. Adept at managing complex stakeholder networks across HQ, regions and markets, influencing senior leadership with compelling insights, and building a culture of continuous CX improvement. Deep understanding of the evolving expectations of luxury consumers, with a focus on innovation, personalization, and emotional connection.
Responsible for the global strategy and implementation of our consumer experience feedback and insight approach. Using the data needed to understand Volvo's consumer guiding business outcomes through actionable insights. Leading and implementing this CX program across the entire organization with the aim to build a consumer-oriented culture and feedback/insight structure for all products and services.
Digital analytics Campaign optimisation (KPI's, data analysis, campaign tracking, campaign plans, organic & non-paid media, UX, ...) Longterm digital growth (KPI's, UX and internal + external education) Business Strategy (digital strategies, user journeys & personas, concept creation for data driven presence, user studies) Del av digitala ledningsgruppen sen April 2015
Hyper Island designs learning experiences that challenge companies and individuals to grow and stay competitive in an increasingly digitized world. Our range of immersive programs and courses seeks to equip you with the necessary knowledge and skills to lead change and begin a journey of lifelong learning. During the module of Data Driven Marketing in the Digital Data Strategist program I guided the students through the module by booking speakers and giving lectures about digital strategies and communication strategies.
Beanerd is a platform for micro-roasters to share & grow. As a consumer you can enjoy this high quality coffee delivered to your door, every month! I started this company after winning a 6-days crash course + competition in building a profitable business model, facilitated by Mr. Bruce Firestone. The judges were venture capitalist and angel investors from fe Schibsted.