London, England, United Kingdom
I am passionate about driving commercial success by developing global B2B and B2C marketing strategies. My approach is data-driven with an innovation-first mind-set. I feel confident in delivering effective, creative, full-funnel campaigns. Based on the belief that great teamwork delivers magic, I am an advocate of long-term relationships with colleagues and partners in an ever-changing and fast-paced environment.
As a Marketing Manager within Meta’s Growth Marketing Team, I am responsible for leading the strategic setup of a global marketing programme to drive agency partner engagement. My key assignments are to build the yearly strategy and marketing activations. Key duties: Drive global strategy ; own budgets ; manage internal teams ; work with cross-functional teams ; brief external agencies & vendors ; supervise activation delivery and performance ; develop best practices and improve processes ; measure outcomes and report on KPIs Key achievements: • Applauded for Meta Partners B2B growth strategy, tactical planning and execution • Appointed key contributor to new short-format video (Reels) activation
Driving EMEA agency partner engagement with the Growth Marketing programme. As a creative strategist, I worked closely together with internal and external stakeholders (up to C-suite), such as agencies, sales/partner managers and XFN teams to increase early programme adoption. My rigorous tracking and analysing of delivered activities allowed me to bring new proposals & strategic advise to the global team. Key achievements: • Praised for highly engaging marketing materials & virtual events in French, German and English • Promotion to Global Lead
Transfer to the Publicis office in London, from where I continued to lead the German-based Mondelez agency team.
Leading a team of five, I drove the development of the global marketing campaigns of Bosch Home Appliances. Upon winning Mondelez as a new client, I built a new team and processes for Oreo EMEA & Stimorol EMEA. For these clients, I handled all key relationships with media and digital agencies. Key achievements: • Delivering a EMEA brand positioning and brand campaigns for Oreo and Stimorol • Launching EMEA activation and NPD campaigns (i.e. the Lady Gaga and Batman collaboration)
As a Senior Account Manager, I was responsible for a team of 2. Within this role, I supported my healthcare client P&G Health and established a relationship with our newest client L’Oréal. Key achievements: - Delivering a strategy and global campaign to launch a new OTC product for P&G Health - Delivering a 360° campaign for L’Oréal’s OTC subbrand CeraVe - Producing and rolling out a regional campaign for L’Oréal’s FMCG product Olia - Managing key relationships with Media and Digital agencies - Selected by the Publicis Network for its High Potentials Leadership Programme
At Saatchi Düsseldorf I was part of the global account team that was responsible for the development of global campaigns and the worldwide supervision of Merck’s communication for the subbrands Bion3 and Seven Seas, Femibion & Vigantol.
Leo's Thjnk Tank is a merger division of Leo Burnett and Thjnk and is responsible for the national communication of McDonalds in Germany. At LTT's I was part of the Operational Account Team, that is responsible for all In-Store communication of McDonalds.