Auckland, Auckland, New Zealand
I am a strategic marketing leader passionate about building purpose-driven brands. My international career, spanning New Zealand, Thailand, the UK, and France has given me a global perspective on brand-building, consumer engagement, and commercial strategy. I’ve led business-driving initiatives, communication campaigns, and product-focused strategies, including shaping the global marketing direction for Cloudy Bay Vineyards. My experience also includes driving the business development strategy for Château d’Esclans within the Moet Hennessy UK sales team. Now, I’m excited to bring my expertise home to New Zealand, supporting local brands that align with my values, helping them grow internationally with authenticity, strategy, and purpose.
My partner Mitch and I welcomed our son Milo in July 2025. Since then, I’ve been on a full-time career break as a parent. Wow, how do you even begin to describe such a life-changing chapter? Nothing quite prepares you for the rollercoaster of parenthood. The steep learning curve is far more intense than any career move could offer, learning to function on very little sleep, navigating the physical and emotional demands of being a mum, rebalancing priorities, and stepping into a whole new identity, both personally and as a family. And for me, none of these challenges come close to the joy and privilege of being Milo’s mum. This time has also given me the gift of slowing down and re-experiencing the simple moments through the lens of a child. The things that make Milo’s day: a big smile and a happy wake-up, stopping to touch the leaves, watching the wind in the trees, and feeling raindrops on our faces. In this new role, I’ve also developed a number of unexpected skills, including operating at peak productivity during 30-minute nap windows, children’s book repairs, nursery rhyme singing, and enthusiastic animal noise impersonation (skills I don't feel the need to bring to my next workplace). As I prepare to return to work this week, I feel a mix of emotions, knowing how much I’ll miss these full days with Milo, while also feeling excited to challenge myself professionally again (and maybe wear my hair in something other than a messy bun). This chapter has been grounding, perspective-shifting, and deeply fulfilling, and I’m excited to bring this new version of myself into the next step in my career as I learn to navigate life as a working mum.
The Natural Petfood Group is a premium pet nutrition company known for its natural, high-quality products, including its flagship brands K9 Natural and Feline Natural. I was contracted for three months after relocating home from the UK, prior to commencing parental leave in July, to lead two key projects critical to achieving revenue targets. These projects, primarily focused on China and the US, covered end-to-end NPD, go-to-market strategy, portfolio and product architecture, commercial business case development, packaging, and full-funnel communication.
As a member of Häagen-Dazs’ Global Brand Team, my responsibilities have been integral to the guardianship of the global brand identity, through it’s journey to it’s new modern brand world targeting a millennial consumer. My biggest achievements on the Häagen-Dazs Global Brand Team include the successful delivery of the brand’s largest packaging design change which recently won the prestigious 2019 DBA Design Effectiveness Award. As a passionate purpose-driven marketer, I am also proud to have launch the brand's first digital CSR campaign.
Responsible for the delivery of a new brand and marketing strategy to reposition the business and future-proof it for success in the new gig-economy market.