Brussels Metropolitan Area
Responsible for the development and execution of the marketing strategies to drive brand growth and enhance market presence in Belgium for the Randstad Group. Key responsibilities: • Strategic Planning: Develop and implement multi-channel marketing plans aligned with overall business objectives • Team Leadership: diverse marketing team (>25 team members) • Budget Management • Brand Development: Reinforce brand positioning and messaging, ensuring consistency across all platforms and touchpoints, and enhancing brand equity • Digital Marketing: Direct digital marketing initiatives • Collaboration: Work closely with cross-functional teams • Stakeholder Management
Responsible of the whole marketing strategy of Beauty Care division for Benelux. Leading a team of 13 people.
Responsible for the Hair Color & Care category in the Latin American region. Definition of the marketing strategy. Developing the Innovation pipeline (with local production, R&D, packaging,..) , Communication & Media strategy (local campaigns and shootings), Market Researches. Leading 3 people.
Responsible for the Hair Color, Care & Styling category for Belgian Market. Responsible of the 360° marketing mix. Definition of product launches, prices, promotions & media support. Manage brand budget, optimizing spend to maximize ROI. Monitor and analyze brand performance metrics, adjusting strategies as needed to achieve KPIs and overall business objectives. Leading 3 people
Responsible for introducing products, promotion plans, coordinating projects, analyzing performance metrics, and ensuring seamless communication between clients and internal teams. Main clients: Carrefour, Mestdagh, Intermarché, Provera.