Zürich Metropolitan Area
I’m a globally experienced commercial executive with a passion for transforming strategy into measurable growth. Over the years, I’ve led complex business transformations across pharmaceuticals, MedTech, consumer healthcare, and FMCG, delivering stronger commercial performance, sustainable profitability, and operational excellence. My expertise spans pricing, channel strategy, portfolio management, P&L leadership, corporate strategy, commercial operations and go-to-market execution, with a focus on creating scalable, impact-driven solutions. I work closely with senior leadership, cross-functional teams, and markets to align strategy, simplify operating models, and drive enterprise-wide change. I’ve also led strategic PMO initiatives, embedding governance and executional rigor across global transformation programs. I thrive in complex, matrixed environments and have built high-performing teams that deliver results across diverse geographies. From reshaping brand portfolios to launching new commercial models, I bring a data-informed, collaborative approach to leadership. Fluent in English, Spanish, and Italian, with intermediate proficiency in Portuguese and German, I’m comfortable leading in multicultural environments. I believe in combining commercial acumen with integrity and agility to build resilient organisations and long-term partnerships that fuel growth. If you’d like to connect, please feel to reach out.
Led enterprise-wide strategy and commercial transformation initiatives across global markets through a structured PMO, ensuring governance, alignment, and executional discipline. Defined strategic vision, executed change programs, and influenced high-level business decisions. Developed operating models to support scalable growth. Directed global portfolio prioritisation and enhanced cash flow management. Revamped data and analytics structures to improve decision-making and performance. ▪ Implemented a portfolio framework to refocus investment on strategic growth areas. ▪ Built C-suite governance models to improve capital prioritisation. ▪ Outsourced digital campaign execution under a new operating model. ▪ Improved pricing and channel strategies for mature brands globally. ▪ Redefined global processes for commercial, supply chain, and R&D functions. ▪ Developed and deployed a global launch excellence framework. ▪ Led the global launches for several USD M brands coordinating work with global and local teams and related governance ▪ Created a sales incentive model aligned with business objectives
Designed and executed commercial and pricing strategies across key markets. Led externalisation initiatives and strengthened partnerships through account and alliance management. ▪ Transformed go-to-market operations with a focus on digital enablers. ▪ Revitalised mature brand portfolios through commercial optimisation. ▪ Established a commercial strategy centre of excellence. ▪ Improved discount and distribution terms via trade channel teams.
Directed pricing and channel strategies across diverse geographies. Aligned global priorities with local execution. ▪ Led global commercial programmes to drive volume and margin. ▪ Turned around underperforming markets while enhancing service levels. ▪ Established sales teams and improved commercial performance in key international markets. ▪ Strengthened negotiations with key accounts through structured engagement. ▪ Developed long-term partnership models to unlock growth.
Set commercial direction, managing budget allocation and business performance. Oversaw marketing and sales channel strategy. ▪ Defined go-to-market strategy and established performance KPIs. ▪ Led incentive design and customer segmentation initiatives. ▪ Directed teams to increase market share and profitability.
Led commercial strategy, planning, and operational execution. Managed customer relationships and trade terms. ▪ Oversaw spin-off and transition of the frozen food unit to a new owner. ▪ Implemented governance for discount and promotional management. ▪ Improved customer targeting through metrics and planning tools.
Drove commercial success through trade marketing, pricing, and strategic planning. ▪ Developed commercial offers aligned with channel strategies. ▪ Introduced forecasting tools that improved cross-functional planning. ▪ Delivered sustained growth through targeted commercial actions.