Baltimore City County, Maryland, United States
As a member of the TSL leadership team, I led the development and growth of the customer journey department in line with the company's strategic priorities and revenue goals. • Managed and mentored a team of 25 business development representatives and 6 marketing managers. • Responsible for budget planning, hiring, training, performance reviews, and fostering a customer-focused and productive team environment that led to a 50% increase in employee retention. • Developed channel marketing plans that aligned with client budget, pipeline, and sales goals. • Managed B2B digital marketing, event, lead generation, and lead nurturing campaigns to drive customer engagement and client sales. • Accountable for client marketing KPIs that included leads, MQL to SQL performance, win value, customer lifetime value, customer acquisition cost, and cost per conversion. • Defined actionable sales enablement strategies and recommendations for partners and distributors through market research, product training, audience segmentation, and sales collateral. • Organized kickoff meetings and quarterly business reviews with key accounts to establish go-to-market plans and identify business growth and brand expansion opportunities.
I was responsible for monitoring the performance of integrated marketing campaigns and making any necessary adjustments to ensure a high level of client satisfaction and a 90% customer retention rate.
I provided strategy, analysis, support, and guidance to channel partners for effective lead generation campaigns that resulted in IT hardware/software product sales and measurable ROI.