Miami Beach, Florida, United States
SEO and content marketing professional with 8+ years growing organic traffic for eCommerce, health, and enterprise brands. I work across engineering, product, and creative teams to build content that ranks and actually serves the reader. I'm comfortable owning everything from strategy and writing to technical audits and AI-assisted workflows.
■ Conduct thorough keyword research to identify opportunities for content optimization ■ Create high-quality, keyword-rich content to improve search engine rankings ■ Perform comprehensive competitor analysis to inform overall SEO strategy ■ Monitor and reported on SEO performance using analytics tools ■ Collaborate with cross-functional teams to integrate and execute SEO strategies ■ Stay current with the latest SEO trends and algorithm updates
■ Designed and developed websites with Wordpress and landing pages utilizing Unbounce, improving user experiences and conversion rates for clients. ■ Developed efficient workflow for landing page creation, improving tracking, visibility, and conversion rates. ■ Led adoption of new project management software, reducing administrative costs by 60% and generating significant savings. ■ Acted as key liaison to CEO, managing schedules / communication with external stakeholders to rationalize day-to-day operations. ■ Rebuilt company website using WordPress CMS and Elementor Pro, resulting in 38.83% YoY increase in website traffic and over 10% growth in conversion rates. ■ Produced and edited creative assets for client social ad campaigns utilizing Photoshop, Canva, and other tools, elevating brand messaging and boosting engagement.
■ Managed finances using QuickBooks Online, ensuring accuracy and compliance. ■ Led invoice generation for state Medicaid billing, ensuring timely payment processing. ■ Provided executive support to the CEO, organizing meetings, managing schedules, and coordinating travel arrangements for seamless operations. ■ Optimized fleet scheduling and operations on regional scale, resulting in heightened productivity and cost reduction. ■ Restructured healthcare operations by implementing marketing collateral, redesigning websites, and introducing patient tracking systems to enhance efficiency. ■ Streamlined billing and accounts payable functions, introducing automated processes for efficiency
■ Spearheaded the implementation of new processing and financial systems during the initial Affordable Care Act Open Enrollment, ensuring regulatory compliance and seamless operations. ■ Functioned as cross-departmental Special Matters Expert, boosting systems and processes post company-wide system implementations. ■ Addressed agent-related challenges through systematic troubleshooting and account reviews, ensuring robust customer service. ■ Led adoption of software for quicker data transfer from government websites, cutting administrative time during enrollment. ■ Managed invoicing in accounting systems, rectifying billing discrepancies and upholding policy compliance.
■ Conduct on-site and off-site SEO optimizations for clients, boosting organic search visibility and driving targeted traffic. ■ Pinpoint and address SEO issues through thorough technical audits, boosting website performance and user experience. ■ Deliver personalized SEO reports to clients, utilizing tools like Google Analytics, Search Console, and SEMRush, providing actionable insights. ■ Ensure alignment on SEO strategies, goals, and results through client communication. ■ Boosted organic keyword growth for clients Year Over Year and Quarter Over Quarter through strategic approach, improving website rankings and visibility. ■ Improved website performance with SEO strategies, resulting in increased organic visibility. ■ Enhanced user experience and reduced website errors by conducting technical SEO maintenance.