Lake Forest, Illinois, United States
Digital product and commercial leader in healthcare technology Lead portfolio strategy and business development initiatives across Baxter's Connected Care ecosystem, developing cutting-edge digital health innovation to help the healthcare industry deliver optimal care and enhanced patient experience Keen ability to assess market dynamics to both define clear product strategy and drive buy-in from clients, reporting teams, cross-functional partners, and senior leadership Deep knowledge of healthcare delivery workflows, digital health tech stack capabilities, interoperability, commercial strategy and sales enablement Led multiple solution launches delivering significant double digit revenue growth across several initiatives
Catalyze, incubate, accelerate and scale portfolio growth and business development initiatives across Baxter's connected care technologies and services.
As Head of Product for Digital Health, Analytics & Wearables at Baxter, I led a dynamic team (10-person org) in developing cutting-edge products to help the healthcare industry deliver optimal care. I drove strategic initiatives, collaborated with cross-functional stakeholders to drive buy-in, and delivered product innovation to meet market needs and enhance our customer experience.
Led product management team for Voalte Mobile Communication Portfolio, including staff-to-staff & staff-to-family mobile applications and handsfree voice-automated device, defining and aligning the team to a clear hardware & software product vision and strategy Engaged health systems & stakeholders to optimize workflows & gather feedback to refine product roadmaps Catalyzed and led highly matrixed teams to ensure product readiness and customer adoption Led independent projects to investigate entry into Hospital at Home, Virtual Nursing, and leveraging AI tools within existing tech stack, specifically leading market insight initiatives & defining the optimal org tech stack Directly managed and coached 4 direct reports to develop skills and accelerate career growth
Startup building a platform to miniaturize & untether endoscopes enabling wireless data submission to any screen Created investor deck & financial model to support Series A round, which resulted in $3MM raise Identified addressable market and developed positioning, go-to-market strategy & website
Acquired by Baxter December 2021
Led US marketing and commercialization strategy for healthcare informatics business unit. Led multiple solution launches, including developing value propositions, customer segmentation strategies, competitive analyses, objection handling development and sales training programs, which led to +30% YOY revenue growth. Additionally, stabilized and ultimately grew independent hospital and physician office segment via redefining marketing, sales and service strategies, leading to +9% YOY revenue growth vs. flat expectations. Led commercialization launches of clinical and operational solutions, including developing commercialization strategy, training program for sales organization, and client engagement programs, such as seminars and webinars, to showcase value of solutions Developed video testimonials to deliver benefits of partnering with Abbott and how AlinIQ solutions help solve our clients’ challenges, which drove increased awareness and engagement with AlinIQ Presented at client seminars to educate on government regulations and how Abbott solutions provide value Stabilized and helped lead turn-around of multi-year declining $120MM U.S. Independent hospital and Physician Office segment into growth channel; YOY revenue growth 2016 (-19%) vs. 2017 (+9%) - organization expectations were to remain flat Identified key drivers of decline and developed action plans to turn around business, including driving significant improvements with 3rd party service model and implementing plan to limit price erosion Marketing lead on HIMSS and AACC (largest lab diagnostic tradeshow in U.S.) Directly managed and coached 2 direct reports on marketing fundamentals
Snack food manufacturer known internationally for the Fisher® brand name. Created and executed strategic marketing plans for the Fisher Recipe & Orchard Valley Harvest (OVH) brands as well as led Branded Innovation. Expanded distribution of Fisher Recipe and closed share gap of 14ppts to become #1 national brand Managed external agencies and $700k budget for marketing, PR, social media and strategic partnership initiatives, including Food Network personalities Convinced leadership to downsize OVH grab & go convenience packs; margins improved 11ppts with downsize Analyzed and assessed category trends & competitive landscape to develop new product business proposition, convincing C-Suite leadership to invest $6MM in capital equipment and new manufacturing line