New York, New York, United States
Revenue Operations professional with 4 years of experience driving revenue growth through GTM strategy, sales & marketing operations, and business process optimization. Adept at identifying operational gaps and building scalable revenue processes that improve pipeline visibility, sales productivity, and cross-functional execution. Experienced in optimizing sales processes and CRM workflows, connecting marketing to revenue, and building the reporting infrastructure that drives data-driven decision-making across GTM teams.
• Serve as the firm's sole GTM Operations resource across 3 countries (U.S, Sweden, & China), owning the function while leading sales growth initiatives and supporting firm-wide strategic planning. • Optimize and manage the firm's CRM, GTM tools, pipeline & reporting infrastructure, and end-to-end sales process along with developing SOPs to standardize usage, maintain data integrity, and drive sales efficiency. • Implement AI-driven CRM hygiene protocols and data governance standards in Salesforce to improve data integrity, forecast accuracy, and to eliminate pipeline discrepancies. • Designed the firm's end-to-end sales process and opportunity management framework in Salesforce from scratch, establishing stage-by-stage cadences from discovery through close- improving pipeline data integrity, forecast visibility, and reducing deals lost to inaction. • Built pipeline reporting frameworks to surface deal-specific insights and proactively identify at-risk opportunities, reducing average deal cycle length and improving pipeline conversion across the team. • Launched the firm's first marketing function, managing the full funnel from lead attribution, routing, and CRM tracking through to signed sale, while delivering KPI dashboards to inform campaign decisions. • Work directly with the CEO and Partners on executive-level deliverables such as QBRs, board decks, and pipeline analysis decks- serving as a trusted resource to senior leadership.
• Optimized internal sales and marketing processes, designed outbound sales campaigns for SaaS products, and built reporting infrastructure across the sales funnel to drive pipeline growth and improve operational efficiency. • Identified funnel bottlenecks and established pipeline governance standards- clearing stale opportunities, enforcing follow-up cadences, and restructuring pipeline stages to ensure active deal management, driving a 22% increase in deal win rate. • Designed and managed the team's lead management process, building structured qualification and segmentation workflows from initial MQL through opportunity creation to improve targeting, sales personalization, and pipeline progression. • Conducted territory planning analysis and account segmentation to support GTM planning, building data models and dashboards that informed resource allocation and revenue targeting decisions for senior leadership. • Built Salesforce-based reporting pipelines to power automated dashboards tracking pipeline value & conversion rates, win rates, revenue per engagement, book-to-bill rates, & utilization rates, delivering real-time visibility to leadership. • Managed sales executives' outbound campaign performance- directing cadence strategy, account/contact organization, and execution quality to increase meetings booked and opportunities generated.
• Managed and grew a portfolio of accounts at Uber Eats, personally driving $500K+ in recurring revenue across restaurants in North America. • Sold customized digital marketing strategies and managed client relationships to ensure alignment between marketing objectives and service delivery, resulting in higher ROI and near-zero account churn. • Owned full marketing service implementation cycle for accounts post-sale, serving as primary point of contact from onboarding through execution and ongoing client support. • Assisted leadership in developing GTM strategy and building SOPs for the end-to-end sales process, establishing structured guidelines for how the team engages prospects from initial outreach through close. • Promoted to consult with enterprise accounts within 1 year of starting my position. • Translated VOC data into actionable product insights for the Uber team.