Ashton B.

Global Experience Leader | Cross-Functional Collaboration, DEI Initiatives

Greater Pittsburgh Region

About

Experienced events and programs professional with over a decade of success planning and delivering engaging brand experiences from concept through execution. Skilled at bringing ideas to life through well-organized, high-impact events, internal programs, and corporate initiatives that connect people and strengthen company culture. Known for creating memorable experiences for both internal and external audiences, managing complex projects, and working closely with cross-functional teams to make sure every detail runs smoothly. In short: I create awesome experiences.

Experience

  • Senior Events Manager at SpecterOps
    Oct 2025 - Present · 10 mos

    -Acts as the project manager for the planning and executing of a range of proprietary and industry events by coordinating across internal stakeholders, external vendors, and competing priorities Key Accomplishments: -Delivered a 137% year-over-year increase in leads generated at RSAC 2026, more than doubling pipeline contribution from the prior year

  • Senior Global Event Manager at BlueCat
    May 2025 - Oct 2025 · 6 mos

    -Planned and executed regional field marketing events across the Americas in partnership with sales teams to generate pipeline and drive adoption. -Managed end-to-end execution of field marketing initiatives - including budgeting tracking, logistics, and post-event reporting - while collaborating cross-functionally to ensure effective promotion and measurable revenue impact.

  • Senior Events Manager at Trend Micro
    Nov 2024 - Apr 2025 · 6 mos

    -Spearheaded Trend Micro's groundbreaking entry as the first cybersecurity vendor to sponsor NVIDIA GTC 2025, establishing the company's thought leadership in AI security. -Secured and managed 4 high-profile speaking slots for executives and technical experts, significantly elevating brand visibility. - Orchestrated end-to-end sponsorship execution including strategic booth design, targeted marketing materials, and engaging promotional activities.

  • Tenable (10 yrs 11 mos)
    • Senior Manager, Strategic Global Events
      Mar 2021 - Sep 2024 · 3 yrs 7 mos

      Successfully led cross-functional teams in planning and executing global strategic events such as RSA Conference, Black Hat USA, and the global Sales Kick-Off, ensuring seamless operations, outstanding attendee experiences, and exceptional employer branding. Key Accomplishments: -Worked in tandem with Partner Alliance team to develop SKO 2024 sponsorship opportunities that generated $60,000+. February 2024 ▪ Dallas, TX ▪ 1,200 attendees -Led in-booth activation strategy for BHUSA 2023 (~20,000 attendees) that contributed to 76% net new scans, an increase of 12% over net new scans from RSAC 2023 (~40,000 attendees). -Pivoted entire event strategy in only 8 weeks resulting in a 10% increase in net new leads from RSAC 2022 to BHUSA 2022. -Drove 85% increase in attendee interactions with our team at Black Hat USA (2020 - 2021). -Directed communications and logistics plans for Tenable’s company-wide gifting experience, facilitating over 1,800 orders. February 2022 ▪ Virtual ▪ 1,700 attendees

    • Strategic Global Events Manager
      Mar 2019 - Mar 2021 · 2 yrs 1 mo

      Oversaw the planning and execution of corporate strategic events including company-wide All Hands meetings, ensuring a high-quality experience for attendees and driving company culture. Key Accomplishments: -Selected to lead planning of quarterly, company-wide, internal All Hands meetings (in person and live-streamed) including venue selection, AV logistics, leveraging Internal Communications, and attendee experience. -Led day-to-day planning of IGNITE IT 2020 - Tenable’s first ever combined Sales Kickoff Meeting (Ignite) and internal hackaton (INIT). Leveraged vendor negotiations and strategic decision making to come in $225,000 under budget for this multi-million event. February 2020 ▪ Orlando, FL ▪ 1,100 attendees -Pioneered Tenable’s first virtual User Conference (Edge Week 2020) including researching and recommending online platforms, determining the most effective agenda format, and orchestrating the recording of all keynote and breakout sessions. -Increased registrations by 84% from 2019 with the switch to virtual, over double the original goal -Increased Tenable University (hands-on learning labs) attendance by 120% October 2020 ▪ Virtual ▪ 1,300 unique viewers -Engineered the switch from an in-person to virtual Sales-Kick Off including managing communications and logistics for Tenable’s 2021 Sales Kick-Off gifting website for all employees. February 2021 ▪ Virtual ▪ 1,300 attendees

    • Strategic Global Events Associate
      Jun 2017 - Mar 2019 · 1 yr 10 mos

      Orchestrated cross-functional collaboration to drive event success and align stakeholders on strategy. Key Accomplishments: -Spearheaded logistics for Tenable’s first ever User Conference (Edge 2018). March 2018 ▪ Los Angeles, CA ▪ 300 attendees -Managed logistics and day-to-day planning for Tenable’s second annual User Conference (Edge 2019), increasing attendance by 50% over previous year's event. May 2019 ▪ Atlanta, GA ▪ 450 attendees

  • Marketing Assistant Intern at Sandler Training by Peak Performance Management
    Aug 2013 - Nov 2013 · 4 mos

    - Responsible for creating, editing, publishing content to, and general maintenance of Peak Performance Management Pittsburgh, Peak Performance Management Charleston, and The Leadership Quest websites. - Assisted in executing a wide variety of details that involve email broadcast campaigns, outbound calls, marketing trade shows and events, public relations, customer communications, media advertisements, promotions, and other marketing plans. - Assisted in the writing, designing, producing, and distributing a wide range of marketing communications including newsletters, press releases, articles, flyers, advertisements, and other promotional materials. - Assisted in writing, editing, and scheduling various social media efforts to promote the company, their associates, and upcoming events.