Ashraful Goni

People & Culture Leader | Talent Strategy, HR Operations & Organizational Effectiveness | Startup & High-Growth Environments

Dhaka, Bangladesh

About

Strategic People & Culture Manager with 9+ years driving HR Operations, Talent Acquisition & Payroll across Bangladesh, Sri Lanka & Malaysia. Proven expertise in end-to-end employee lifecycle management, multi-country compliance, HRIS administration (HiBob), and workforce planning in high-growth, multinational environments. Business partner to senior leadership on compensation strategy, performance management, and organisational effectiveness. 🔵 Core HR Operations HRIS Administration Employee Lifecycle Management HR Business Partner (HRBP) Workforce Planning Headcount Management HR SOPs & Process Design Organisational Effectiveness 🟢 Talent & Recruitment Full-Cycle Recruitment Talent Pipeline Development Employer Branding Candidate Experience Bulk Hiring / Volume Recruitment Succession Planning Job Architecture / Job Scoring 🟠 Compensation & Payroll Multi-Country Payroll Compensation Benchmarking Salary Banding Payroll Reconciliation 🔴 Compliance & ER Bangladesh Labour Act 2006 Employee Relations (ER) Grievance Management Disciplinary Process Cross-Border HR Compliance Labour Law Compliance 🟣 Analytics & Reporting People Analytics HR Reporting & Dashboards Attrition Analysis Retention Metrics Headcount Reporting Monthly People Intelligence Reports 🌍 Global/Regional Terms (high search value) South Asia HR Multi-Country HR Operations Regional HR Manager Global HR Operations Remote Team Management

Experience

  • NEXT Ventures ()
    • Manager II, People & Culture
      Jul 2025 - Present · 1 yr 1 mo

      Organization scale: Prop trading firm with 450+ employees, operating across Bangladesh, Sri Lanka, Malaysia & Dubai. Own end-to-end HR Operations including onboarding, documentation, payroll coordination, employee communication, and off-boarding for the full employee lifecycle. Lead end-to-end recruitment for critical roles across Trading, Risk Management, Business Analysis, Media Buying, Creative, and Brand functions; successfully closed 40+ critical hires across 5+ functions, delivering USD 50K+ in cumulative hiring cost savings. Partner directly with senior leadership on workforce planning, role design, and headcount prioritization, ensuring hiring aligns with business growth and cost discipline. Manage employee relations, including attendance discipline, performance warnings, grievance handling, and lawful separation processes in line with Bangladesh Labour Act. "Led performance cycles covering 200+ employees, supporting goal setting, feedback mechanisms, and readiness-for-promotion (RFP) assessments. Lead HR compliance and risk mitigation, ensuring accurate records, contracts, policy adherence, and audit readiness across jurisdictions. Serve as the primary HR stakeholder for regional policy development (Sri Lanka & Malaysia), supporting localisation of HR practices. Design and implement job scorecards for new hires, promotions, and succession planning to improve hiring quality and internal mobility. Act as a trusted advisor to managers on people decisions, conflict resolution, and performance gaps, enabling faster and fairer outcomes.

    • Manager I, People & Culture
      Mar 2023 - Jun 2025 · 2 yrs 4 mos

      Organization scale: Prop trading firm with 150+ employees, operating across Bangladesh, Sri Lanka, and Malaysia. Execute end-to-end HR Operations across the employee lifecycle, including onboarding, documentation, payroll coordination, employee communication, and offboarding for Bangladesh operations. Support end-to-end recruitment for priority roles across Trading, Risk Management, Business Analysis, Media Buying, Creative, and Brand functions; coordinate sourcing, screening, interviews, offers, and joining formalities while supporting cost-effective hiring decisions. Assist senior leadership and reporting managers with workforce planning inputs, role structuring, and headcount tracking to support business growth and budget alignment. Handle employee relations matters such as attendance tracking, disciplinary documentation, performance warnings, grievance handling, and separation processes in compliance with the Bangladesh Labour Act. Coordinate performance management cycles, including goal-setting documentation, feedback consolidation, performance review logistics, and readiness-for-promotion (RFP) assessments. Ensure HR compliance through accurate maintenance of employee records, contracts, HR documentation, and adherence to internal policies and audit requirements. Support regional HR initiatives by assisting in policy documentation, data preparation, and operational alignment for Sri Lanka and Malaysia operations. Prepare and maintain job scorecards and evaluation documentation for new hires, promotions, and internal movement, supporting succession and talent planning initiatives. Act as a first point of contact for managers and employees on routine people operations matters, escalating complex cases as needed and ensuring timely resolution.

  • Lead - Talent Acquisition at Riseup Labs
    Jul 2022 - Mar 2023 · 9 mos

  • Sr. Executive, Human Resources at Remote Office
    Jul 2021 - Jun 2022 · 1 yr

    Organization scale: Global HR outsourcing firm with 50+ employees supporting international clients. Led end-to-end recruitment for multiple client requirements, including bulk hiring for operational and support roles across different functions. Supported core HR operations, including employee onboarding, documentation, attendance tracking, and HR coordination for offshore teams. Provided payroll support by coordinating attendance data, salary inputs, and ensuring timely and accurate payroll processing. Drafted, updated, and maintained HR policies, SOPs, and employee documentation aligned with client and compliance requirements. Acted as a key HR point of contact for employees and management, ensuring smooth communication and issue resolution in a fast-paced outsourcing environment.

  • Human Resources Executive at Cookups Technologies Ltd.
    Nov 2018 - Jun 2021 · 2 yrs 8 mos

    Organization scale: Local food delivery startup with 50+ employees during rapid growth stage. Managed end-to-end recruitment for corporate, operations, and field-level roles, supporting business expansion and operational scale-up. Executed bulk hiring drives to meet aggressive manpower requirements within tight timelines. Supported HR operations including onboarding, employee records management, attendance tracking, and payroll coordination. Assisted in drafting and implementing HR policies, employee handbooks, and standard HR documentation to formalize HR practices. Coordinated training and development initiatives, including onboarding sessions and basic skill development programs for employees. Supported employee engagement initiatives to improve retention and workplace morale in a high-pressure startup environment.

  • Human Resources Coordinator at FIFOTech
    Dec 2017 - Nov 2018 · 1 yr

    Organization scale: Government-supported training facilitation company with 50+ employees. Coordinated recruitment and HR operations to support training projects and institutional programs. Played a key role in training and development initiatives, working closely with National University–affiliated resources to enhance job-market readiness. Supported program execution by managing participant coordination, documentation, and operational logistics. Maintained employee records, attendance, and HR documentation to ensure compliance with organizational and project requirements. Assisted management in aligning training initiatives with workforce development objectives.