Ottawa, Ontario, Canada
Workflows, Code experience, SDK
I partnered with company leadership to define product strategy, roadmap, and direction, ensuring design initiatives aligned with business objectives. I spearheaded innovative UX projects that integrated AI and advanced analytics, enhancing the product’s capabilities. Additionally, I mentored and managed a team of designers, researchers, and developers, fostering a collaborative environment and supporting their professional growth.
I managed a multidisciplinary design team, leading UX projects for Klipfolio PowerMetrics to enhance the overall user experience and drive product engagement and early adoption. I worked closely with UX research to conduct usability testing, customer interviews, and utilized data analytics tools like Mixpanel to measure the impact of design efforts. These insights informed future product design strategies and continuously improved the user experience.
I led a cross-functional team to deliver user-centric experiences across Klipfolio’s web and app platforms, including Klipfolio.com, MetricHQ, and PowerMetrics. My contributions focused on enhancing UX and product design for Klipfolio PowerMetrics, resulting in improved user engagement and satisfaction. Additionally, I implemented an event tracking system across Klipfolio’s website and products to gather valuable user behavior insights for research, product development, and marketing efforts.
I designed and developed a variety of web projects for clients and created themes for in-house CMS applications, focusing on SaaS products. I collaborated closely with clients and developers to generate ideas and prototypes, creating layouts, mockups, and fully responsive designs. My work included integrating designs into Django templates, utilizing Git/GitHub for version control, and leveraging frameworks like Bootstrap and Foundation across projects.