Ashok Jaiswar

SVP & CMO

Mumbai, Maharashtra, India

About

Apex Member| Marketing & Communications Specialist | Growth Strategist | Demand Gen Leader | AI enthusiast - Seasoned CMO & Value Creator driving strategic growth, brand transformation, and demand generation across B2C, B2B, and B2G sectors. - Proven track record of building high-performance teams, scaling multi-channel marketing engines, and accelerating new revenue streams through data-driven decision-making and customer-centric innovation. Key strengths include: 🔹Full-Funnel Growth: Led demand generation and category marketing strategies delivering double-digit revenue growth and improved CAC/LTV ratios. 🔹Retail & CX Excellence: Built and scaled omnichannel retail models that elevated customer experience and operational performance. 🔹Marketing Transformation: Spearheaded marketing automation and digital adoption to streamline processes, accelerate go-to-market, and enhance ROI. 🔹Cross-Functional Leadership: Partnered with Sales, Product, and Strategy to align GTM efforts with business expansion goals. 🔹Purpose-Driven Brand Building: Architected campaigns rooted in social impact, inclusion, and sustainability—driving both brand equity and business outcomes. 🔹I lead with clarity, empower teams, and deliver measurable impact. (Views expressed are personal and shaped by hands-on experience.)

Experience

  • Chief Marketing Officer at GREENPLY INDUSTRIES LIMITED
    Feb 2026 - Present · 6 mos

    Strategic Marketing | CSR| PR| ESG | Sales Support | Senior Leadership Team | P&L support

  • VP, Head Marketing & Category at Sintex BAPL Limited
    Oct 2023 - Feb 2026 · 2 yrs 5 mos

    Head Marketing & Category for Water, Energy & Interiors business. Responsible for Consumer, Channel & Community Marketing & Communications for iconic brand Sintex now backed by multi-billion $conglomerate Welspun. Part of Leadership team driving Business Transformation, Sales Acceleration & Revenue Growth executing the Business vision across B2C, B2B & B2G segments.

  • VP & Head Mktg & Communication at Finolex Industries Ltd
    Feb 2022 - Nov 2023 · 1 yr 10 mos

    A Marketing & Sales leader who believes in art of building relationships by creating superior brand ownership experience & backed by incisive insights culled out from deeper data analytics. A sustainability enthusiast who is working on next big life challenge-‘Safe & Clean drinking water for all’. Staunch believer of power of people and winning teams to solve everyday business challenges and contribute as a force for good towards creating thriving communities.

  • Marketing Specialist at Mukul Madhav Foundation
    Feb 2022 - Nov 2023 · 1 yr 10 mos

    Connection, Contribution & Communication support for various programs under CSR & Community development. Impacting all stakeholders - donors, beneficiaries & Partners.

  • Head Of Marketing Department at Ampere Electric Vehicles
    Oct 2018 - Feb 2022 · 3 yrs 5 mos

    Scale up business in an EV startup by contributing as Head of Marketing & Communications. Build Brand, Demand Generation, Channel expansion & Retail excellence. All above while simultaneously contributing as HOD Marketing for GREAVES.