Anaheim, California, United States
I’ve spent the last decade in Customer Success, Sales, and Marketing—leading teams, building strategies, and most importantly, helping people help people. Professionally, I’m a former Customer Success Leader turned Marketer at Ascent Cloud, where we help sales teams plan, execute, and grow using tools like Geopointe, LevelEleven, and Territory Planner. I've worked in the Salesforce ecosystem for over a decade, with deep experience across both the technical and relational sides of the platform. I’m also the Co-Founder of CS Insider, a go-to newsletter for customer success professionals, and a Growth Coach with Pathway by CS Insider, where I help individuals find clarity in their careers, build their personal brands, and take aligned steps forward. 🎯 Some recognitions: Top 25 Customer Success Influencer Top 50 Women in CS Top 222 Influencer by Engati At my core, I’m a lifelong learner who believes in growing with intention. I value empowerment, meaningful connection, and showing up authentically—especially in spaces that often reward the opposite. My mission is to empower people, teams, and organizations to recognize the power within—and move forward with resilience, clarity, and confidence. Core Values: ✨ Empowerment 📚 Continuous Learning 🎯 Intentionality 🌱 Growth Mindset ⚖️ Balance 💫 Fulfillment 🤝 Community If you’re into content that inspires, challenges the norm, and makes you think—you’re in the right place. Let’s connect.
LifeCycle Marketing - Email Marketing - Demand Generation - Paid Media - Customer Marketing Growth-focused marketing professional driving demand generation, paid media strategy, and lifecycle marketing initiatives across B2B SaaS campaigns. Partner with Sales, Customer Success, RevOps, and Product teams to execute integrated marketing programs that generate pipeline, increase brand visibility, and support the customer lifecycle. Key Impact & Responsibilities ➡ Lead end-to-end campaign strategy and execution, launching 7–8 integrated marketing campaigns annually across email, paid media, and digital channels. ➡Manage demand generation and nurture marketing programs using HubSpot and Pardot, executing 2–3 targeted email campaigns per month alongside ongoing nurture sequences. ➡Own paid media strategy and optimization across LinkedIn Ads, Google Ads, and Salesforce AppExchange, managing $5K–$10K monthly ad spend. ➡Increased LinkedIn ad performance by 134% through improved targeting, messaging, and campaign optimization. ➡Contributed to 20–25% growth in marketing-influenced pipeline through data-driven campaign strategies. ➡Boosted website traffic by 55% through targeted LinkedIn demand generation campaigns. ➡Develop campaign creatives and marketing assets supporting product marketing and brand initiatives. ➡Produced 6+ customer success stories In first 6 months and case studies, collaborating closely with Sales and Customer Success to support revenue enablement. ➡Support customer marketing initiatives including surveys, engagement campaigns, and lifecycle marketing programs. ➡Work cross-functionally with Sales, Customer Success, RevOps, and Product teams to align marketing strategies with revenue growth goals.
MANAGER, CUSTOMER SUCCESS (2021- 2024) MANAGER, CUSTOMER SUCCESS & CUSTOMER SUPPORT (2021-2022)
● Handled 80 enterprise customers, identified market potential & cross-collaborated with teams to streamline business processes, increasing New ARR by 20% in 2016 & coached & mentored Jr. Sales Reps
● Worked with Human Resources & Accounting team for order management & clerical duties with a portfolio of 50+ clients. Managed renewal transactions & took care of payment processing for renewal, upsell & Expansion