New York, New York, United States
Currently an Advertising Marketing Communications BS Major at the Fashion Institute of Technology. A graduate in Fashion Business Management AAS from the Fashion Institute of Technology. My passion goes beyond just the business and marketing aspect of the industry, I have tried to tap into every other area like PR, designing, styling, photography, retailing, graphic design, and creative directing to name a few. I am a hardworking individual who enjoys collaborative work and can meet deadlines, work under pressure and organize and prioritize workload. Starting my own business at the age of 19 helped me embed important qualities, strong communication, logistical skills, time management, and an eagerness to learn and expand my knowledge. I am looking for opportunities that will help develop my skill set and put me in circumstances that would help me learn and grow as an individual.
- Created and managed 30+ cutting tickets (tech packs), ensuring accurate documentation for production and seamless communication between design and manufacturing teams - Collaborated with the PR company to secure press placements for Harleen Kaur at high-profile events, including the Vanity Fair party, increasing brand visibility - Supported marketing initiatives by producing weekly social media content across Instagram and TikTok, contributing to a 15% increase in engagement - Conducted market research on emerging South Asian fashion and social media trends for product development and social media growth. - Leveraged strong interpersonal skills to personally assist customers during showroom visits, successfully driving sales and ensuring a positive client experience.
- Sourced and curated costume selections for Dharma Productions' upcoming film Sar Zameen, ensuring alignment with the film's visual aesthetic and character profiles. - Created detailed mood boards for various scenes in Sar Zameen, capturing the visual themes and styling direction. Provided on-set styling assistance for an advertisement shoot featuring actress Wamiqa Gabbi - Handled the sourcing and return of garments and accessories for the Price of Mehwar shoot, coordinating with designers and vendors to secure necessary items in a timely manner, ensuring the quality of the garment in intact. - Conducted personal shopping for Karan Johar, selecting pieces to meet his specific style preferences and requirements.
- Developed a targeted marketing campaign across Instagram, Facebook, and LinkedIn to promote various events in The Hamptons & crafted content to engaging target audience. - Addressed marketing challenges by strategically pitching targeted marketing strategies aimed their target audience. Aligned Shop Repurpose's messaging and campaigns to resonate with this demographic, resolving their issue of ineffective marketing. - Conducted a comprehensive SWOT analysis and developed detailed media and event plan to optimize campaign effectiveness. Collaborated with team members to refine marketing strategies, ensuring alignment with demographic targets and maximizing outreach through partner networks in The Hamptons.
- Collaborated with Stranger and Sons to successfully execute a marketing event, while actively contributing to the planning of a new store opening, including merchandise assortment and store layout, as well as driving social media engagement through compelling Instagram stories, posts, and reels. - Demonstrated versatility by leveraging skills in event management, visual merchandising, and social media marketing to deliver impactful results during an internship focused on a marketing event, store opening planning, and engaging content creation for various social media platforms.
- Manage different aspects of the brand - PR & marketing, sourcing, selling, customer care, inventory management, accounting, packaging - Conducted trend research for fabric trends, colors, and silhouettes to design pieces. - Sourced fabrics, supervised manufacturing, and approved sample pieces. - Conducted photoshoots, influencer campaigns, PR events, and blog publications in order to increase brand recognition - Had a collection that was dedicated to mental health called 'stop looking for a sign' and proceeds from that were donated to mental health organizations - Raised money for Ocean Preservation and donated proceeds to Save the Reef foundation - Raised money for Dalits in India and donated proceeds to The Dalit Foundation - Managed and directed shoots